ENG201 Final Term Preparation by Risky Bird

Lesson 21

1. Persuasive messages aim to influence audiences who are inclined to ______.

Answer: resist

2. Before writing a persuasive message, you should ask yourself what you are writing about, who you are writing to, and what you want to ______.

Answer: happen as a result

3. The four things to keep in mind about your audience when writing persuasive messages are needs and appeals, emotion and logic, credibility, and ______.

Answer: semantics

4. Emotional appeals call on human ______ and feelings.

Answer: emotions

5. Ways of gaining credibility include being enthusiastic, sincere, an expert, having good intentions, being trustworthy, and establishing ______.

Answer: common ground

6. In persuasion, the indirect approach is used, and the AIDA plan includes attention, interest, desire, and ______.

Answer: action

7. The first objective of the attention phase is to encourage your audience to hear about your problem, idea, new product, or ______.

Answer: main idea

8. A sales letter is a document designed to generate ______.

Answer: sales

9. Selling points are the most attractive features of a product, while consumer’s benefits are the particular ______ that buyers will realize from those features.

Answer: advantages

10. When defining the audience for a sales letter, marketers consider demographics and ______.

Answer: psychographics

Q1. What are persuasive messages?

Answer: Persuasive messages influence the audience by informing them and growing their understanding, allowing them to choose freely. Ethical messages aim to show benefits that fulfill a true need.

Q2. What are the four aspects to keep in mind about the audience in persuasive messages?

Answer: Needs and appeals, Emotion and logic, Credibility, Semantics.

Q3. Define the AIDA plan in organizing persuasive messages.

Answer: AIDA plan has four phases: Attention (engage audience), Interest (explain relevance), Desire (show benefits), Action (suggest specific action).

Q4. What are the steps in planning a sales letter?

Answer: Determine the main idea (selling point and benefits), Define the audience (demographics and psychographics), Choose the approach and format (honest, clear, “you” attitude).

Lesson 22

1. Reports are documents which present focused, salient content to a specific ______.

Answer: audience

2. Good reports must be accurate, show the writer’s good judgment, and have a responsive format, style, and ______.

Answer: organization

3. To ensure accuracy, reports should describe facts and events in ______ terms.

Answer: concrete

4. Reports should present only objective evidence and ______ conclusions.

Answer: verifiable

5. Even if a writer has personal biases, they must keep their feelings from influencing their choice of ______.

Answer: words

6. Reports can be prepared for informational, analytical, or ______ purposes.

Answer: persuasive

7. A short report is usually submitted in the form of a letter or ______.

Answer: memorandum

8. Memo format for short reports usually contains four headings: To, From, Date, and ______.

Answer: Subject

9. The four tools for giving readers an overall structure of a report are the opening, headings and lists, smooth transitions, and the ______.

Answer: ending

10. When planning short reports, the three elements influencing length and format are audience, purpose, and ______.

Answer: subject matter

Q1. What makes a good report?

Answer: A good report is accurate, shows the writer’s good judgment, and has a format, style, and organization responsive to the reader’s needs.

Q2. Define a short report.

Answer: A short report is an informal report, usually submitted as a letter or memo. It ranges from a single-page statement of facts to several pages, with a personal and relaxed style.

Q3. What are the types of reports based on purpose?

Answer: Informational (presents facts without analysis), Analytical (analyzes information and provides conclusions/recommendations), Persuasive (aims to sell an idea, product, or service).

Q4. What are the key elements in developing the structure of a report?

Answer: Opening (introduces subject and main ideas), Headings and lists (divides sections clearly), Smooth transitions (link ideas), Ending (cites sources and summarizes).

Lesson 23

1. The first step in planning a report is to define the ______ and purpose.

Answer: outline

2. The person who authorizes the report defines the ______ to be answered.

Answer: questions

3. A purpose statement summarizes the specific topic and ______ of a document.

Answer: goals

4. Informational reports present data and facts without analysis or ______.

Answer: recommendations

5. Analytical reports provide both information and ______.

Answer: analysis