IT430 Final Term File 1

FINALTERM EXAMINATION · Spring 2010 · IT430- E-Commerce

Time: 90 min Marks: 60

Q1. Click and Mortar refers to (1 marks)

1. Offline business
2. Online business
3. Engineering
4. Building

Correct answer: Online business

Ref: PAGE # 129

Brick-and-Mortar vs. Click-and-Mortar businesses

These two terms refer to the offline and the online businesses, respectively. Where a company is doing its business both online and offline, there is often the problem of lack of proper integration between the two different channels of business.

Note: Offline business = Brick-and-Mortar

And Online Business = Click-and-Mortar businesses

Q2. Which of the following option best represent “Data mining can improve response rate tremendously”? (1 marks)

1. Direct mailing
2. Personalization technology
3. E-business
4. Opt-in e-mail

Correct answer: Personalization technology

Ref: PAGE # 133

Personalization technology (data mining) can also improve response rate

Q3. Which of following services build a strong customer loyalty towards company and its products? (1 marks)

1. Customer services
2. Public relations(PR)
3. Bulletin board
4. Exhibitions.

Correct answer: Customer services

Ref: PAGE # 136

One major goal of CRM is to establish a long-lasting relationship between a company and its customers. Good customer services can help in building a sense of loyalty towards company and its products or services.

Q4. Visitor’s location, IP address, time of visit related information are added, in which of the following (1 marks)

1. call handling files
2. cookies
3. log files
4. Data mining files.

Correct answer: log files

Ref: PAGE # 136

Log files consist of data generated by site visits and include information about each visitor’s location, IP address, time of visit, frequency of visits etc.

Q5. Track the customers online and do personalization is only possible through which of the following file(s) analysis. (1 marks)

1. log files
2. cookie
3. data mining
4. log files and cookies.

Correct answer: cookie

Ref: PAGE # 136

You know that cookies allow e-commerce sites to record visitor behavior. They can be used to track customers online and do personalization. Many customers do not know that their information is being collected and used by the e-business site.

Q6. Switch generally contains more "intelligence" than a hub. (1 marks)

1. True
2. False

Correct answer: True

Ref: 1st Assignment solution provided by instructor.