IT430 Final Term Preparation by Brainy Squad

IT430 E- COMMERCE · MOST IMPORTANT 120 MCQS · FOR FINAL TERM PREPARATION · BY BRAINY SQUAD

1. The business strategy where company directly sells its products to customers is

a.B2B

b.B2C.

c. Telemarketing

d. Online business

Q2. Agents can be used for _____

1. Web crawling
2. All
3. Comparisons
4. Filtering

Correct answer: All

Q3. EFT stands for _________.

1. Electronic Funds Transfer
2. Electronic File Translation
3. Electronic Film Transmission
4. None of above

Correct answer: Electronic Funds Transfer

4. _________ is the length of a message digest.

a.128 to 256 bits

b.256 to 512 bits

c. 32 to 64 bits

d. 64 to 128 bits

Q5. Online shopping has made buying easy. The Issue considered the biggest obstacle in the Growth of e-commerce is

1. Issue of transport
2. Issue of delivery
3. Issue of theft
4. Issue of security

Correct answer: Issue of security

6. When you email at it430 , your email

Is automatically sorted and replied to your ID. a. True

b. False

Q7. Which of the following option best represent “Data mining can improve response rate Tremendously”?

1. Direct mailing
2. Opt-in e-mail
3. Personalization technology

Correct answer: Personalization technology

e. E-business

Q8. The basic form of e-commerce where buyers And sellers interact directly with each other is Called _________.

1. Virtual Bank Model
2. Online Banking Model
3. Auction Model
4. Storefront Model

Correct answer: Auction Model

Q9. Which type of firewall operates at application layer of the OSI Model?

1. Proxy server
2. Packet filter firewall

e. Application gateway firewall

f. Circuit level firewall

10. ________ is the basic purpose of applying

Communicational Hash function on a message.

a. Encryption of message

b. All of the given

c. Boosting up transfer speed

d. Simplification of communication

Q11. Do you think that can be considered as university’s advertisement website?

1. No
2. Yes

Correct answer: No

Q12. OLAP is used for ------------

1. String data
2. Alphabetic & numeric data
3. Alphabetic data only
4. Numeric data only

Correct answer: Alphabetic & numeric data

Q13. Suppose you are using “warid telecom” as your Mobile connection and you ignore any other mobile Company’s advertisement because you want to keep Using warid no matter what others offer. Your Relationship with warid is at

1. Awareness stage
2. Separation stage
3. Commitment stage
4. Exploration stage

Correct answer: Commitment stage

Q14. Which statement is most appropriate description of The term “Interactive-advertisement”?

1. By avoiding customer’s involvement in the Advertisement process.
2. By making an advertisement message using Flash animation.
3. Putting an audio or video message on the Website to attract customer.
4. By involving the customer in the advertisement Process itself.

Correct answer: By involving the customer in the advertisement Process itself.

Q15. Which of the following option best represent “Data Mining can improve response rate tremendously”?

1. Personalization technology
2. Opt-in e-mail
3. E-business
4. Direct mailing

Correct answer: Personalization technology

Q16. Which of the following is NOT an advertising payment Mode?

1. Pay-per-click
2. Pay-per-lead
3. Pay-per-keypress
4. Pay-per-sale

Correct answer: Pay-per-keypress

Q17. The term used to refer to internet based Broadcasting of audio and video content is

1. Web casting
2. Web designing
3. Web development
4. Buffering

Correct answer: Web casting

Q18. Web is a(n)…………….. Medium to disseminate Information.

1. Passive
2. Static
3. Active
4. All of these

Correct answer: Active

Q19. __________is a repository for long-term storage of Data from multiple sources, organized so as to Facilitate the management for decision making.

1. Data Mining