IT430 Quiz 4

Q1. Fee for Transaction Models include

1. All of the above
2. Stock brokers and online banking
3. Automobile Sales and event tickets
4. Travel Agents and Insurance brokers

Correct answer: All of the above

Q2. Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?

1. Information about product through advertisement
2. Information about News through e-mail.
3. Information about services available on it
4. Information about product through e-mail

Correct answer: Information about product through e-mail

Q3. In…………………, there is no direct contact with the end users

1. B2C
2. All
3. B2B
4. C2C

Correct answer: B2B

Q4. If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?

1. Geographic Segmentation
2. Demographic Segmentation
3. Behavioral segmentation
4. Psychographic segmentation

Correct answer: Demographic Segmentation

Q5. A database has a number of erroneous and missing values in a row, we can delete this row in the process of-----------

1. Data cleaning
2. Data selection
3. Data transformation
4. Data integration

Correct answer: Data cleaning

Q6. In which stage of CRM customers have developed a sense of loyalty for products of company

1. exploration
2. familiarity
3. commitment
4. awareness

Correct answer: commitment

Q7. __________is a repository for long-term storage of data from multiple sources, organized so as to facilitate

the management for decision making. A. Sniffing

B. Data warehouse

C. Key discovery D. Data Mining

Q8. Which of these is NOT a stage of knowledge discovery process?

1. Process evaluation
2. Data mining
3. Transformation
4. Pattern evaluation

Correct answer: Process evaluation

Q9. What is meaning of JIT concept?

1. Easily delivery
2. No distribution channel
3. No communication
4. No warehousing

Correct answer: No warehousing

Q10. An agent who buy things at the competitor's store intent to compare his prices with the store that employs the agent, the agent is known as

1. Shopper
2. Buyer
3. User
4. Browser

Correct answer: Shopper