IT430 Quiz 4 Set 2

Q1. What is true about ERP?

1. Efficient use of resource
2. At Single Location
3. ALL Above
4. Integrate all business functions

Correct answer: ALL Above

Q2. In _______ service/information is provided free of any charge to certain audience and the advertising revenue is sufficient to support the operation of the business and its cost.

1. Waterfall model
2. Advertising-Subscription Mixed Revenue Model
3. Mixed Revenue Model
4. Advertising-Supported Revenue Model

Correct answer: Advertising-Supported Revenue Model

Q3. Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________.

1. Separation stage
2. Commitment stage
3. Exploration stage
4. Awareness stage

Correct answer: Commitment stage

Q4. A degree of potential customers are judge in ---------------

1. Product use
2. Product differentiation
3. Perceived value
4. Relevance

Correct answer: Perceived value

Q5. Log files consist on information about each visitor's _________.

1. IP address
2. Location
3. All of above
4. Time of visit

Correct answer: All of above

Q6. There are computer companies on-line that allow their customers to choose component of a computer for their own configuration is called ___________.

1. Many-to-Many Marketing
2. One-to-One Marketing
3. Many-to-One Marketing
4. One-to-Many Marketing

Correct answer: One-to-One Marketing

Q7. Portals are the web sites which provide chance to the visitors to find almost everything in one place. Search engine is the example of a _________ portal.

1. Horizontal
2. Diagonal
3. Parallel
4. Vertical

Correct answer: Horizontal

Q8. If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?

1. Psychographic segmentation
2. Demographic Segmentation
3. Geographic Segmentation
4. Behavioral segmentation

Correct answer: Demographic Segmentation

Q9. Let us, suppose that you have hosted early your e-commerce website to sell sweets online:

Your

customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company.

Which of following loyalty stages they are?

1. Commitment
2. Familiarity
3. Awareness
4. Exploration

Correct answer: Familiarity

Q10. Popular EDI standards are _______.

1. Both
2. ANSI(American National Standards Institute) X12 standard .
3. EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport).
4. None of Above

Correct answer: Both