MCM101 Final Term Lecture-wise MCQs

LECTURE # 23

What was the state of print communication in the initial phase, as mentioned in the passage?

1. Regular in terms of content and design
2. Irregular in terms of layout, design, and content
3. Highly disciplined and organized
4. Well-managed with consistent layouts

Correct answer: Irregular in terms of layout, design, and content

What is the main purpose of media management, as stated in the passage?

1. Creating innovative layouts
2. Ensuring regularity in publishing
3. Managing technical aspects only
4. Focusing on editorial content only

Correct answer: Ensuring regularity in publishing

Which of the following is NOT mentioned as an area to be managed in a publication?

1. Editorial
2. Business
3. Technical
4. Marketing

Correct answer: Marketing

What does the editorial section of a newspaper primarily focus on?

1. Managing finances
2. Field reporting
3. Printing process
4. Content creation

Correct answer: Content creation

What is the role of the advertising department in the business section of a publication?

1. Managing editorial staff
2. Fixing rates for advertisements
3. Increasing circulation
4. Handling press matters

Correct answer: Fixing rates for advertisements

What are classified ads, as mentioned in the passage?

1. Ads charged at a higher rate
2. Ads appearing in special supplements
3. Brief ads usually in one column
4. Display ads charged in advance

Correct answer: Brief ads usually in one column

What is the primary responsibility of the circulation department in the business section?

1. Managing editorial content
2. Increasing the publication's market presence
3. Generating revenue through advertising
4. Undertaking exercises to increase circulation

Correct answer: Undertaking exercises to increase circulation

What is the printing side of a newspaper or periodical referred to in the passage?

1. Press
2. Editorial
3. Business
4. Technical

Correct answer: Press

What is the primary task of the press department?

1. Generating revenue
2. Filming copies for advertising
3. Ensuring timely printing and distribution
4. Managing editorial hierarchy

Correct answer: Ensuring timely printing and distribution

What does the passage recommend for efficient management of print media?

1. Specialized technical training only
2. Adequate knowledge of all three major sections
3. Primarily focusing on editorial content
4. Ignoring the technical aspects of printing

Correct answer: Adequate knowledge of all three major sections

LECTURE # 24

What was the primary means of mass communication before the invention of photography?

1. Cartoons
2. Words
3. Illustrations
4. Sketches

Correct answer: Words

Who were the Frenchmen responsible for the invention of the first commercially successful photographic process, the daguerreotype?

1. Joseph Niepce and Louis-Jacques-Mandé Daguerre
2. Nicéphore Niepce and Louis J. M. Daguerre
3. E. J. Marey and Thomas Eakins
4. Oskar Barnack and George Eastman

Correct answer: Nicéphore Niepce and Louis J. M. Daguerre

When was the first surviving photograph secured by Joseph Niepce on a plate sensitized with bitumen?

1. 1826
2. 1837
3. 1860
4. 1881

Correct answer: 1826

What marked the end of the daguerreotype era in portrait photography?

1. Roll film
2. Halftone process
3. Cabinet size photographs
4. Carte de visite style

Correct answer: Carte de visite style

Which technological advance in 1881 made the accurate reproduction of photographs in books and newspapers possible?

1. Roll film
2. Halftone process
3. Dry plates
4. Daguerreotype

Correct answer: Halftone process

Who introduced the 35-mm or "candid" camera in 1925, making documentarians more mobile and less conspicuous?

1. George Eastman
2. Oskar Barnack
3. E. J. Marey
4. Louis-Jacques-Mandé Daguerre

Correct answer: Oskar Barnack

Which magazines provided an outlet and a vast audience for documentary work after the World War II?

1. National Geographic and Time
2. Life and Look
3. Vogue and Vanity Fair
4. Popular Science and Scientific American

Correct answer: Life and Look

What major development in the 20th century allowed photographers to manipulate images fundamentally?

1. Color film
2. Roll film
3. Digital technology
4. Halftone process

Correct answer: Digital technology