MCM101 Midterm Objective File

MIDTERM EXAMINATION · Fall 2009 · MCM101- Introduction to Mass Communication (Session - 5) · Time: 60 min M a r k s: 45

Before the invention of paper, what material was used for writing purposes?

1. Root of the trees
2. Fruits of the tree
3. Leaves of the trees
4. Bark of the trees

Correct answer: Leaves of the trees

Suppose a student is unable to understand the lecture just because it is being delivered in English. Identify the student’s problem.

1. Standard Meaning’s Problem
2. Static Evaluation
3. Linguistic Barrier
4. Cultural Conflict

Correct answer: Standard Meaning’s Problem

Which one is the most sensitive area in communication?

1. Message
2. Channel
3. Source
4. Receiver

Correct answer: Message

Q4. ( M a r k s: 1 ) - Please choose vuzs one

If a person from Pakistan has to go to live in America. What he can do to avoid communication problems with Americans there?

1. He should gather the knowledge about the social norms of that society.
2. He should gather the knowledge about the Pakistani community living there.
3. He should avoid meeting native people.
4. All of the given options

Correct answer: He should avoid meeting native people.

When people from one culture have to live in another culture where normal life values are radically diverse, what it is called?

1. Enculturation
2. Cultural Shock
3. Ethnic Trauma
4. Cultural Stigma

Correct answer: Enculturation

Suppose you receive a cake from your friend. You declare it a bad cake because the almonds used in the cake are bitter, but the fact remains that its flavor, baking and crème is just fine. This deficiency of language to describe things in extreme position is called -----.

1. Labeling
2. Polarization
3. Static meanings
4. Indiscrimination

Correct answer: Indiscrimination

Q7. ( M a r k s: 1 ) - Please choose vu zs one

----------- in the usage of languages provides you common nouns and suggests that people in this area are also similar in behavior.

1. Labeling
2. Polarization
3. Static meanings
4. Indiscrimination

Correct answer: Polarization

Which of the following is fixed impressions, exaggerated or preconceived ideas about particular social groups?

1. Science
2. Stereotype
3. Label
4. Stigma

Correct answer: Stigma

Which of the following is considered as the most lavishly decorated of any manuscript produced between the 7th and 9th centuries?

1. Book of Kells
2. Book of Durrow
3. Diamond Sutra
4. Book of Wells

Correct answer: Book of Kells

Which era refers to the beginning of Yellow Journalism?

1. 1890s
2. 1880s
3. 1870s
4. 1860s

Correct answer: 1890s

In the subcontinent the print media was surfaced because of the:

1. Hindus
2. Muslims
3. Foreign rulers
4. Sikhs

Correct answer: Foreign rulers

The idea of the electric telegraph was born when the scientists observed that:

1. Electric charges could travel through wires over distances.
2. Electric charges produce electric current.
3. Electric charges could not travel through wires over distances.
4. Electric energy could be transformed into mechanical energy.

Correct answer: Electric charges produce electric current.

For what purpose, telegraph was used during the Civil War (1861–1865)?

1. To send the messages of soldiers to their relatives.
2. To inform the media about war happenings.
3. To send peace messages to the enemy.
4. To control troop deployment and intelligence.

Correct answer: To inform the media about war happenings.

Which of the following refers to a point to point messaging facility by spoken words?

1. Telegraph
2. Printing Press
3. Telephone
4. E-mail

Correct answer: Telephone

Why John Walter, the publisher of The Times in London decided to assemble the new press in secrecy?

1. Because he was afraid of Royal authorities.
2. Because he was afraid that his pressmen might riot if they discovered his plans.
3. Because he was afraid that some other publisher would copy him.
4. Because he wanted to give surprise to his employees.

Correct answer: Because he was afraid that his pressmen might riot if they discovered his plans.

Which of the following statement is correct about the publication of magazines?

1. Magazines may be published on weekly bases
2. Magazines may be published on monthly bases
3. Magazines may be published on bimonthly bases
4. Magazines may be published on daily bases

Correct answer: Magazines may be published on daily bases

The industrial revolution changed paper-making practices, allowing for paper to be made out of:

1. Rags
2. Leather
3. Cotton
4. Wood pulp

Correct answer: Cotton