MCM101 Midterm Past Paper 2015
- Type
- Midterm past paper
- Course
- MCM101 Introduction to Mass Communication
- Size
- PDF 114 KB
- Updated
- 23 Oct 2026
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Text from pages 1, 2, 3 of 9. Download the file for all 9 pages.
The use of verbal and nonverbal communication in advertisement is an example of which function of communication? T Relationship T Stimulation T Relaxation P Social growth
Which of the following era refers to the inclusion of Europe life and society in the printed books T 13th to 15th Century T 14th to 17th Century T 15th to 16th Century P 16th to 17th Century
Which of the following was a bilingual newspaper of the subcontinent T Kohinoor T Urdu Guide P Jam-e-Jahan Numa T Madras Courier
For what purpose, telegraph was used during the Civil War (1861–1865) T To send the messages of soldiers to their relatives. T To inform the media about war happenings. T To send peace messages to the enemy. P To control troop deployment and intelligence
Which of the following era refers to the hand written books, consisting largely on religious texts whose creation was meant as an act of worship. P 7th to 13th Century T 8th to 15th Century T 13th to 17th Century T 16th to 15th Century
Despite the fact that languages have been one of the strongest tools of communication, all of the following are the innate flaws which hamper communication EXCEPT:
T Static meaning P Discrimination
Q7. Before the invention of paper, what material was used for writing purposes?
T Root of the trees T Fruits of the tree T Leaves of the trees P Bark of the trees
8. Suppose a student is unable to understand the lecture just because it is being delivered in English. Identify the student’s problem. T Standard Meaning’s Problem T Static Evaluation P Linguistic Barrier T Cultural Conflict
Q9. Which one is the most sensitive area in communication?
P Message T Channel T Source T Receiver
Q10. If a person from Pakistan has to go to live in America. What he can do to avoid communication problems with Americans there?
P He should gather the knowledge about the social norms of that society. T He should gather the knowledge about the Pakistani community living there. T He should avoid meeting native people. T All of the given options
Q11. When people from one culture have to live in another culture where normal life values are radically diverse, what it is called?
T Enculturation P Cultural Shock T Ethnic Trauma T Cultural Stigma
12. Suppose you receive a cake from your friend. You declare it a bad cake because the almonds used in the cake are bitter, but the fact remains that its flavor, baking and crème is just fine. This deficiency of language to describe things in extreme position is called -----.
P Polarization
- ----------- in the usage of languages provides you common nouns and suggests that people in this area are also similar in behavior. P Labeling
- Which of the following is fixed impressions, exaggerated or preconceived ideas about particular social groups? T Science P Stereotype T Label T Stigma
- Which of the following is considered as the most lavishly decorated of any manuscript produced between the 7th and 9th centuries? P Book of Kells T Book of Durrow T Diamond Sutra T Book of Wells
Q16. Which era refers to the beginning of Yellow Journalism?
P 1890s T 1880s T 1870s T 1860s
- In the subcontinent the print media was surfaced because of the: T Hindus T Muslims P Foreign rulers T Sikhs
- The idea of the electric telegraph was born when the scientists observed that: P Electric charges could travel through wires over distances. T Electric charges produce electric current. T Electric charges could not travel through wires over distances. T Electric energy could be transformed into mechanical energy.
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