MCM101 Lecture-wise Short Questions

LECTURE # 01

What is the Latin origin of the word "communication," and what does it signify?

Answer: The Latin origin is COMMUNIS, signifying commonness or creating commonness with people.

What is the primary function of communication in human survival?

Answer: The foremost reason is the survival of human beings.

Why is communication considered inevitable for human beings?

Answer: Every moment, individuals are dependent on others for survival.

What role does communication play in cooperation among living creatures?

Answer: Communication is a genuine instinct in all living creatures, fostering cooperation to sustain the cycle of life.

Why has communication been essential from the early days of human civilization in maintaining relationships?

Answer: Communication is essential to identify relations among people and accomplish various tasks.

How has communication been crucial in the course of persuasion and influencing others throughout human civilization?

Answer: Communication has been instrumental in persuading and influencing others, contributing to the growth of human civilization.

In what areas has better communication been a hallmark of human interactivity, according to the text?

Answer: It is evident in conflicts and bringing the enemy down, showcasing superior communication skills.

What is the significance of communication in fulfilling social needs as human culture and civilization nurture?

Answer: Communication is the common thread that knits societies together to fulfill their desire to rise jointly.

How does a piece of information contribute to the relief of human living in the present-day world?

Answer: Information, a form of communication, brings relief by providing insights that impact travel plans, business, and daily living.

What role does communication play in decision-making for individuals, families, and nations in the present-day affairs?

Answer: Communication goes a long way in helping in decision-making, impacting living standards and ensuring a more secure life.

Name the major fields of mass communication discussed in the text.

Answer: General Information, Public Relations, Publicity (Advertising)

What is the primary focus of mass communication in informing people at large?

Answer: The main focus is to inform people about news, views, current affairs, entertainment, and education.

How has the area of public relations evolved in the modern world, according to the text?

Answer: While the area has ancient traces, it has assumed new dimensions in the modern world, benefiting organized and corporate sectors.

What is another term for advertising in the context of mass communication?

Answer: Publicity

What impact has advertising through mass communication had on the global job market?

Answer: It has led to the emergence of a huge advertising industry, offering tens of thousands of jobs worldwide.

LECTURE # 02

What is mass communication, as defined in the text?

Answer: Mass communication is the sending of a message to a large audience using technology.

What is considered a primitive form of mass communication discussed in the text?

Answer: Writing letters, especially those written from the court of kings to nobles

In what areas did the early move from writing letters progress in terms of mass communication?

Answer: The progression moved to writing books on social life, philosophies, religion, health, and scientific advancements.

Who is credited with the invention of the printing press, and when did it occur?

Answer: Johann Gutenberg, a German goldsmith, invented the printing press in the 1440s.

What was the original method of printing before the invention of the printing press?

Answer: Block printing, involving pressing sheets of paper into individually carved wooden blocks.

Who is credited with the invention of movable type in printing, and when did it occur?

Answer: Bi Sheng in China invented movable type in 1041 AD.

What did Gutenberg introduce or refine in the printing process?

Answer: Gutenberg refined the technique of movable type, the first widespread use of separate characters inserted to make the text.

What was the impact of Gutenberg's printing press on the reproduction of books?

Answer: The Gutenberg press made it possible to create several hundred copies a year, a significant increase from the hand-copying method.

How rapidly did Gutenberg's printing press spread across Europe after its invention in 1453?

Answer: Within thirty years, towns across Europe, from Hungary to Spain and Italy to Britain, had functional printing presses.

What effects did the printing press have on culture and information transfer in Europe?

Answer: The impact was comparable to the development of language, the invention of the alphabet, and the computer. It accelerated the pace of the Protestant Reformation, established a community of scientists, and led to the decline of Latin.

What significant changes did the printing process bring to the reading experience?

Answer: The process of reading shifted from oral readings to silent, private reading, raising the literacy level and revolutionizing education.

How did printing influence the way Europeans thought, especially in the sciences?

Answer: In the sciences, printing marked a move from the medieval language of metaphors to the adoption of the scientific method.

What did the introduction of the printing press change in terms of authorship?

Answer: Authorship became more meaningful, emphasizing who said or wrote what, precise formulations, and time of composition.

How did the spread of printed works affect languages and the creation of modern nations?

Answer: Latin was gradually replaced by national languages, playing a key role in the creation of modern nations.