MCM101 Quiz 1 Set 3

Q1. Early printed texts were mostly in which of the following language?

1. Arabic
2. Chinese
3. Russian
4. Latin

Correct answer: Latin

Q2. Broadcast Advertising started in:

1. 1922
2. 1902
3. 1820
4. 1910

Correct answer: 1922

Q3. Feedback can come in the form of:

1. Nonverbal communication only
2. Environmental noise
3. Verbal communication only
4. Verbal and nonverbal listener responses

Correct answer: Verbal and nonverbal listener responses

Q4. ________ is a word which gives a specific meaning hundred years ago may not give the same meaning today.

1. Static Evaluation
2. Linguistic Barrier
3. Non-verbal Communication
4. Standard Meaning’s Problem

Correct answer: Static Evaluation

Q5. _________ is a basic difference in communicating the same meanings of common symbols.

1. Gesture
2. Cultural conflict
3. Signs and symbols
4. Static evaluation

Correct answer: Cultural conflict

Q6. Conflicts and controversies can be avoided by issuing which of the following statements?

1. Complex
2. Detailed
3. Rigid
4. Brief

Correct answer: Brief

Q7. Changing the voice level and stressing words to give some particular meaning to the utterances is called:

1. Voice Melody
2. Voice Quality
3. Voice Accentuation
4. Voice Transformation

Correct answer: Voice Accentuation

Q8. A deliberate effort on part of sender to distort facts and outlook of a situation to further aggravate meanings (understanding) on a given subject and reap the benefit (resultant) by damaging the enemy is

1. Mass communication
2. Public Relations
3. Effective Communication
4. Propaganda

Correct answer: Propaganda

Q9. Which one of the following played an important role in writing a large number of Bibles?

1. Church in Greece
2. Church in Rome
3. Church in London
4. Church in Zurich

Correct answer: Church in Rome

Q10. Schramm-Osgood’s Model altered the mathematical model of Shannon and Weaver. They added one element in between the encoder and decoder. What was that element?

1. Communicator
2. Originator
3. Indicator
4. Interpreter

Correct answer: Interpreter