MCM301 Midterm and Final Term Preparation by ZB Zaib

Q1. What does the term "mass communication" refer to? a) Communication among small groups

1. Communication between individuals
2. Communication to a large audience
3. Communication within an organization

Answer: C) Communication within an organization Communication to a large audience

Q2. Which of the following is a characteristic of mass media? a) Personal communication

1. Large scale dissemination
2. One-on-one interaction
3. Direct feedback

Answer: B) One-on-one interaction Large scale dissemination

Q3. What is the primary function of mass media? a) Educating the masses

1. Entertainment
2. Informing and influencing public opinion
3. Promoting businesses

Answer: C) Promoting businesses Informing and influencing public opinion

Q4. Which medium is considered a part of mass media? a) Radio

1. Newspapers
2. Television
3. All of the above

Answer: d) All of the above

Q5. What is the role of a "gatekeeper" in mass communication? a) To create content

1. To filter and control the flow of information
2. To analyze audience behavior
3. To regulate media ownership

Answer: B) To analyze audience behavior To filter and control the flow of information

Q6. Which theory emphasizes that media messages shape the public's perception of reality? a) Social Responsibility Theory

1. Cultivation Theory
2. Uses and Gratifications Theory
3. Agenda Setting Theory

Answer: B) Uses and Gratifications Theory Cultivation Theory

Q7. What is the agenda-setting theory about? a) Media's power to tell us what to think

1. Media's power to tell us what to think about
2. Media's ability to shape our opinions
3. Media's role in creating stereotypes

Answer: B) Media's ability to shape our opinions Media's power to tell us what to think about

Q8. Which of the following is a key characteristic of the "Uses and Gratifications" theory? a) Media has a limited impact on audiences

1. Audiences actively seek media content based on their needs
2. Media shapes public opinion through controlled messages
3. Audiences passively absorb media content

Answer: B) Media shapes public opinion through controlled messages Audiences actively seek media content based on their needs

Q9. What is the main focus of the Social Responsibility Theory of media? a) Media should be free from government control

1. Media should serve the public interest
2. Media should only focus on entertainment
3. Media should cater to business interests

Answer: B) Media should only focus on entertainment Media should serve the public interest

Q10. What is "media convergence"? a) The combination of media organizations

1. The merging of different communication technologies and platforms
2. The cooperation of government and media
3. The process of media content becoming uniform

Answer: B) The cooperation of government and media The merging of different communication technologies and platforms

Q11. Which of the following is an example of a "pull" media system? a) Television

1. Newspaper
2. Internet search engines
3. Radio

Answer: C) Radio Internet search engines

Q12. What is the term for the practice of controlling information flow by media organizations? a) Censorship

1. Propaganda
2. Agenda-setting
3. Spin doctoring

Answer: A) Propaganda Censorship

Q13. Which of the following is a limitation of traditional mass media? a) Instant interaction with audiences

1. Limited feedback from audiences
2. Global reach
3. High production costs

Answer: B) Global reach Limited feedback from audiences

Q14. Who is credited with developing the "Hypodermic Needle Model" of media influence? a) Harold Lasswell

1. Paul Lazarsfeld
2. Carl Hovland
3. Walter Lippmann

Answer: A) Paul Lazarsfeld Harold Lasswell

Q15. Which of the following is an example of "broadcast" media? a) Print newspapers

1. Television
2. Podcasts
3. Social media

Answer: B) Podcasts Television