MCM304 Midterm and Final Term Preparation by ZB Zaib

Q1. What is the primary function of media? a) Entertainment

1. Information dissemination
2. Advertising
3. Socialization

Answer: B) Advertising Information dissemination

Q2. Which of the following is not a form of mass media? a) Television

1. Internet
2. Word of mouth
3. Newspaper

Answer: C) Newspaper Word of mouth

Q3. The concept of "agenda-setting" refers to: a) The media’s ability to focus attention on specific issues

1. The media’s attempt to sway public opinion
2. The media's control over advertisements
3. The media’s ability to entertain

Answer: A) The media’s attempt to sway public opinion The media’s ability to focus attention on specific issues

Q4. Which of these is a characteristic of the "public sphere"? a) Private debates

1. Government-controlled discussion
2. Open and accessible discussion for all
3. Closed to certain groups

Answer: C) Closed to certain groups Open and accessible discussion for all

Q5. Which theory suggests that media audiences are passive recipients of messages? a) Uses and gratifications theory

1. Hypodermic needle theory
2. Cultivation theory
3. Two-step flow theory

Answer: B) Cultivation theory Hypodermic needle theory

Q6. The "Framing theory" refers to: a) How media organize and present issues

1. How media select their content
2. How media shape individual opinions
3. How media censor information

Answer: A) How media select their content How media organize and present issues

Q7. Which of the following is an example of "digital media"? a) Newspaper

1. Magazine
2. Social media platforms
3. Radio

Answer: C) Radio Social media platforms

Q8. What is "media convergence"? a) Merging of different media technologies and platforms

1. Different media working independently
2. Print media’s dominance over digital media
3. The decline of traditional media

Answer: A) Different media working independently Merging of different media technologies and platforms

Q9. Which of the following refers to "media literacy"? a) The ability to read and write

1. The ability to critically analyze and evaluate media content
2. Understanding the history of media
3. Knowledge of how media companies operate

Answer: B) Understanding the history of media The ability to critically analyze and evaluate media content

Q10. The process of "media globalization" refers to: a) The decline of global media systems

1. The spread of media across national borders
2. The censorship of media
3. The increase in local media content

Answer: B) The censorship of media The spread of media across national borders

Q11. Which theory focuses on the audience’s active role in interpreting media? a) Passive audience theory

1. Uses and gratifications theory
2. Hypodermic needle theory
3. Cultivation theory

Answer: B) Hypodermic needle theory Uses and gratifications theory

Q12. Which type of media content is mostly controlled by governments in authoritarian regimes? a) Entertainment

1. News and information
2. Sports
3. Commercial advertisements

Answer: B) Sports News and information

Q13. What is "cultural imperialism"? a) The spread of local culture through media

1. The control of media by multinational corporations
2. The dominance of one culture over others through media
3. The decline of media literacy globally

Answer: C) The decline of media literacy globally The dominance of one culture over others through media

Q14. Which of the following is a key feature of "new media"? a) One-way communication

1. Interactivity
2. Limited access
3. High cost of entry

Answer: B) Limited access Interactivity

Q15. The "two-step flow theory" suggests that: a) Media directly influence large numbers of people

1. Media influence is mediated by opinion leaders
2. Audiences are passive
3. Social interaction is irrelevant in media consumption

Answer: B) Audiences are passive Media influence is mediated by opinion leaders