MCM501 Final Term Quiz 3 July 2023 by Miss Mehwish

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Q1. Like a __________, the subheads transmit key sale points fast.

1. Sales Letter (Correct)

Q2. __________ typically write up findings in the form of briefings in focus group research method.

1. Moderators (Correct)
2. Psychologists
3. Participants
4. Sociologists

Q3. Which one of the following is NOT a source for generating effective copy ideas?

1. Suggestion of others (Correct)
2. Study of other advertising
3. Personal observation
4. Reflecting in silence

Q4. Highly involved __________ are more motivated and actively looking for information.

1. Target audiences (Correct)
2. Advertisers
3. Employees
4. Customers

Q5. Which of the following headline identifies the name of the product?

1. Label headline (Correct)
2. Descriptive headline
3. News headline
4. Provocative headline

Q6. Who studies the organization, institutions, and development of societies, with a particular interest in identifying causes of the changing relationships among individuals and groups?

1. Sociologist (Correct)
2. Psychologist
3. Anthropologist
4. Archaeologist

Q7. Who among the following selects media vehicles to implement established media strategies?

1. Media planners (Correct)
2. Media directors
3. Media buyers
4. Media managers

Q8. If someone constantly uses the same brand without testing another, the same brand is called ______.

1. Brand loyal (Correct)
2. Brand lovers
3. Brand dependent
4. Brand conscious