MCM511 Final Term Quiz 3 July 2023 by Miss Mehwish

We also provide Past papers for Mids. and Finals

Cross Check your answers before submitting directly from the file. We are not responsible for 100% correction as human error exists

Q1. A ______________ theory raises questions and provides alternate ways of interpreting the social role of mass media.

• System
• Communist
• Critical
• Pluralist

Correct option: Critical

2. According to_________________, rule is political and in critical times is based on coercion or force. Options:

• Raymond Williams
• Marshal McLuhan
• George Gerbner
• Wilber Schramm

Correct option: George Gerbner

Q3. Which of the following is the process by which one owner acquires all aspects of production and distribution of a single type of media product?

• Horizontal integration
• Rectangular integration
• Vertical integration
• Diagonal integration

Correct option: Vertical integration

Q4. Which of the following term means separation and distance?

• Feedback
• Alienation
• Congeniality
• Communication

Correct option: Alienation

Q5. Which of the following is manifested through direct force or its threat needed by a state when its degree of hegemonic leadership is low or fractured?

• Coercive control
• Communication control
• Consensual control
• Consensus control

Correct option: Coercive control

6. Political economy theories are inherently critical but some _______________ are not. Options:

• Cultural studies theories
• Normative theories
• All of the given options
• Critical theories

Correct option: Normative theories

Q7. For Marx, social change was explained by the struggle between competing and antagonistic forces in society that he called - following the work of another German philosopher, ________________, on the historical development of ideas - the dialectic process.

• George Hegel
• Warren Weaver
• Claude Shannon
• Albert Einstein

Correct option: George Hegel

Q8. The positive version of centrifugalism stresses modernization, freedom, and mobility as the effects to be expected from media. Which of the following terms defines this approach?

• Individualism
• Collectivism
• Criticism
• Functionalism

Correct option: Functionalism