MCM517 Past Papers Set 2

Journalism Mcqs Paper · on 19 April 2022, 5:31 am · By Pin✌️. · Journalism Mcqs Paper · Journalism Mcqs Paper

Q1. Banner Advertisement is a type of advertising related to:a. Outdoor Advertising

1. Interactive Advertising
2. Corporate Advertising
3. None of these

Q2. The Public Relations department which covers the activities of Provincial Government is:

1. PID
2. DGPR
3. ISPR
4. None of these

Q3. Hamsafar is house journal of:

1. Daewoo
2. Pakistan Railways
3. PIA
4. None of these

Q4. Sultan Lakhani is the Chief Editor of:

1. Daily Dawn
2. Daily The News
3. Daily Nation
4. None of these

Q5. The book “Process and Effects of Mass Communication” was written by:

1. Denis McQuail
2. Wilber Schram
3. Joseph Ascart
4. None of these

Q6. News appearing before the occurrence of an events is termed as:

1. Curtain Raiser
2. Press Communique
3. Obituary
4. None of these

Q7. CPNE is a representative body of:

1. Newspaper employees
2. Newspaper editors
3. Newspaper owners
4. None of these

Q8. It is a compulsion for media organisations to _____ without changing or amending the text.

1. Press release
2. Press note
3. Hand out
4. None of these

Q9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:

1. PPO
2. EBDO
3. PCO
4. None of these

Q10. A typical soundtrack which identifies a program is known as:

1. Sound track
2. Music track
3. Signature tune
4. None of these

Q11. There is limited and delayed feedback in _________ communication.

1. Interpersonal
2. Media
3. Mass
4. None of these

Q12. Family Magazine belongs to:

1. Jang Group of Publications
2. Nida-e-Millat Group of Publications
3. Century Publications
4. None of these

Q13. Obituary newa relates to:

1. Deaths
2. Births
3. Weather
4. None of these

Q14. The fuction of mass media which relates to the provisionof news is termed as:

1. Surveillance
2. Transmisiion
3. Correlation
4. None of these
5. The term “Media Determinism”, “Global Village: and “Hot and Cool Media” were ternes and

conceptualised by: · a. Harold Laswell · b. Walter Lipman · c. Marshal Mcluhan · d. None of these

16. The name of the First ever Urdu newspaper of the sub-continent which started using coloured photographs

and cartoons was: · a. Jam-eJehan Numa · b. Tehzeeb-ul-Akhlaq · c. Hamdard · d. None of these

17. the advertising which praises the item to be sold with subjective opinions, superlatives or exaggerations is