MGT211 Quiz 2 2021

MGT211 · Quiz no 2 2021 · ORANGE MONKEY TEAM · 98% correct file

Q1. A consumer’s need is escalated to a motive under which of the following conditions?

The need is aroused to a sufficient level of intensity

Q2. Frequency Marketing is which of the following?

Reinforces regular purchasing by offering rewards for loyalty

3. What is the term that is used to describe the process that causes people to behave as they do? Motivation

Q4. Dividing the market on the basis of area, climate and cultural values is called?

5. Use statistical analysis to subdivide the population according to

characteristics such as age, gender, income, race, occupation, and ethnic group.

6. is the analysis of people by psychological makeup, including

activities, interests, opinions, and lifestyles (e.g. Fashion‐ conscious, thrill‐ seeking).

Psychographics

7. Divides markets according to customers’ knowledge of, attitude toward, use of, or response to produ cts or their characteristics.

Behavioral segementation

8. An aggregate of people who, as individuals have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a

Market

9. If Cadburys found a magazine article which provided key information on the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental.

Scanning

10. New and revised products may be tested through

Commercialization, product life cycle, family brands, Marketing research….All options

Q11. ABC shoes always sets the prices of its shoes in these figures 399, 699, 499, 799 etc. What type of pricing strategy it is using?

Psychological pricing

Q12. Which of the following promotion technique best describes the face to face presentation of products to customers?

13. ________________ includes all of the activities involved in the sale of products to final customers.

Retailing

14. Pricing decision is the major role of _______.

Marketing manager

15. Role of marketing manager__________.

To identify the unsatisfied needs of the customers · To design the product · Product development · Product distribution · Communication with the customers · Marketing research · Appointment of staff in marketing department · 16. Dividing the total market into smaller parts is called · Marketing segmentation

17. ______________ is the combination of a product’s qualities and features, its price, the way it is promoted and said and the places at which it is sold.

Marketing mix

Q18. Dividing the market on the basis of area, climate and cultural values is called?

19. External forces are those that are

Non-controllable

20. Due to unstable political condition and poor law situation in country; organization are not getting their desired outcomes. It is mainly due to

External marketing environmental factors

Q21. Which technique is applied at problem identification stage?

Focus group

22. A written document which describes the overall marketing activities for a particular time period is known as.

Marketing plan

Q23. Any paid form of non personal presentation for the promotion of goods, services and ideas to the potential customers is called?

Advertising

24. A consumer will initiate a buying decision process if.

The non-marketing stimuli are favorable

25. Relationship of cause and effect is called

26. The marketing activity of dividing into smaller units with similar needs and characteristics is known as

27. Processing of data into numerics is called · Data collection · 28. Markets should not be segmented when · Expense exceed potential revenues from segmenting · 29. Dss stands for · Decision support system · 30. MIS stands for · Management information system