MGT301 Midterm Quiz

MGT301 QUIZ

Examples of business markets include which one of the following options?

1. Manufacturers
2. Service providing company
3. Government institutes
4. All of the given options

2Which of the following markets deal with few customers and generate more revenue?

1. Business markets
2. Consumer markets
3. Financial markets
4. Capital markets

Q3. The business markets have ____________ buyer and seller dependency on each other as compared to consumer markets.

1. Weak
2. Strong
3. Moderate
4. Little

Q4. The business buying process is more complex than consumer buying process because it requires:

1. Formal documentation
2. Product specifications
3. Proposal writings
4. All of the given options

Q5. In business buyer behavior model, which of the following marketing stimuli affect the buying organization which leads to generate buyer responses?

1. Price
2. PLACE
3. Promotion
4. All of the given options

Q6. In which of the following buying situations, the buyer purchases a product or service for the first time?

1. Straight rebuy
2. Modified rebuy
3. New task
4. None of the given options

Q7. In which of the following buying situations, the buyer wants to amend product specifications, prices, terms, or suppliers?

1. Straight rebuy
2. Modified rebuy
3. New task
4. None of the given options

8 In which of the following buying situations, the buyer routinely reorders something without any amendments?

E. Straight rebuy F. Modified rebuy G. New task H. None of the given options

Q9. Which of the following participants are involved in the business buying decision process?

1. Users
2. Influencers
3. Buyers
4. All of the given options

Q10. All of the following participants are involved in the business buying decision process EXCEPT:

1. Buyers
2. Deciders
3. Rack jobbers
4. Gatekeepers

Q11. Marketing stimuli consist of:

1. Product
2. Price
3. Place
4. All of the given options

Q12. Which of the following is not an environmental stimulus?

1. Economic factorS
2. Price factor
3. Technological factors
4. Cultural factors

Q13. Which of the following is the part of buyer’s black box?

1. Buyer’s characteristics