MGT301 Midterm Solved Papers

Paper 1 · MIDTERM EXAMINATION · Spring 2010 · MGT301- Principles of Marketing

Q1. Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information and help managers use it in their decision making. (1 marks)

1. Distribute
2. Collect
3. Retrieve
4. Store

Correct answer: Distribute

Chapter 4 (question 3)

Q2. People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept? (1 marks)

1. Motive
2. Role
3. Lifestyle
4. Tradition

Correct answer: Role

A role consists of the activities people are expected to perform according to the persons around them.

Q3. Companies are refraining to use poisonous gases in the manufacturing of their products to prevent damage to the environment. The companies are trying to follow: (1 marks)

1. Production Concept
2. Product Concept
3. Marketing Concept
4. Societal Marketing Concept

Correct answer: Societal Marketing Concept

(page 51)

+concept&hl=en&ei=wkGBTZyhMsPhrAfUlNGyBw&sa=X&oi=book_result&ct=result &resnum=2&sqi=2&ved=0CC0Q6AEwAQ#v=onepage&q=societal%20marketing%20c oncept&f=false

Q4. If Proctor and Gamble need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished? (1 marks)

1. Focus groups
2. Mail surveys
3. Personal interviews
4. Observations

Correct answer: Observations

Systems-Section-A

Q5. Advertising agencies are an example of which of the following marketing intermediaries? (1 marks)

1. Insurance company
2. Financial intermediary
3. Marketing services agency
4. Physical distribution firm

Correct answer: Marketing services agency

(page 43)Marketing service agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products

Q6. Through which process individuals and groups obtain what they need and want by creating and exchanging products and value with others? (1 marks)

1. Production process
2. Marketing process
3. Managerial process
4. accounting process

Correct answer: Managerial process

(page 1) Marketing is defined as a social and managerial process by which, individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Q7. Which one of the following scheme is TRUE regarding marketing research in sequence? (1 marks)

1. Gathering data, analysis, interpretation
2. Analysis, gathering data, interpretation
3. Interpretation, gathering data, analysis
4. Interpretation, reporting, analysis

Correct answer: Gathering data, analysis, interpretation

Q8. Which method of research can be used to obtain information if people are unwilling or unable to provide? (1 marks)

1. Observations
2. Focus groups
3. Personal interviews
4. Questionnaires

Correct answer: Observations

(page 56)Observational research can be used to obtain information that people are unwilling or unable to provide.

Q9. When a church targets different demographic groups to increase attendance, it is an example of which of the following options? (1 marks)

1. Not-for-profit marketing
2. Mindless marketing
3. Ethics in marketing
4. Societal marketing

Correct answer: Not-for-profit marketing

Q10. Sampling requires the answer to three questions. Which of the following is an inappropriate one? (1 marks)

1. Who is to be sampled (what sampling unit)?
2. How many people should be surveyed (what sample size)?
3. Why should they be sampled (justification)?
4. How should the people be chosen (what sampling method)?

Correct answer: Why should they be sampled (justification)?

(page 57)Designing a sample calls for three decisions: a. Who is to be surveyed (what sampling unit)? b. How many people should be surveyed (what sample size)? c. How should the sample be chosen (what sampling procedure)?