MGT301 Midterm Solved Papers by Innocent Prince

MGT301 Mega Quiz File By

Innocent Prince

Q9. Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies? (1 marks)

1. Market penetration
2. Market development
3. Horizontal diversification
4. Conglomerate diversification

Correct answer: Market development

Q10. management functions? (1 marks)

1. Control – implementation – market planning
2. Market planning – control – implementation
3. Implementation – control – market planning
4. Marketing planning – implementation - control

Correct answer: Marketing planning – implementation - control

Q11. Your colleague is confused about using the marketing research process. In which footstep he is feeling difficulty? (1 marks)

1. Defining the problem
2. Defining the research objectives
3. Defining the problem and research objectives
4. Researching a research agency to help

Correct answer: Defining the problem

Q12. Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research? (1 marks)

1. That does not currently exist in an organized form
2. That already exists somewhere, having been collected for another purpose
3. That the researcher can obtain through surveys and observation
4. That already exists somewhere in an organized form

Correct answer: That already exists somewhere, having been collected for another purpose

Q13. Which method of research can be used to obtain information if people are unwilling or unable to provide? (1 marks)

1. Observations
2. Focus groups
3. Personal interviews
4. Questionnaires

Correct answer: Observations

Q14. Which one of the following statements BEST characterizes marketing research? (1 marks)

1. Research is a continuous process, providing a constant flow of information
2. Research is conducted on a special-project basis
3. Research is performed when routine information is required
4. Research is the basis for making recurring marketing decisions

Correct answer: Research is conducted on a special-project basis

Q15. ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems? (1 marks)

1. Respondents who refuse to cooperate or give biased answers
2. Interviewers who make mistakes or take shortcuts
3. Interpreting and reporting the findings
4. Primary data that conflict with secondary data

Correct answer: Interpreting and reporting the findings

Q16. Research of buying decisions by large companies to find out what they buy, where they buy, how and how much they buy refers to which one of the following buying decision? (1 marks)

1. Market buying decision
2. Consumer buying decision
3. Social buying decision
4. Group buying decision

Correct answer: Consumer buying decision

Q17. Society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviors reflect which one of the following option? (1 marks)

1. Social classes
2. Habitual buyers
3. Charismatic leaders
4. Opinion leaders

Correct answer: Social classes

Q18. Which one of the following factor relates to family that influences consumer behavior? (1 marks)

1. Cultural
2. Social
3. Personal
4. Business

Correct answer: Social

Q19. The buying process starts from which one of the following stage in which the buyer recognizes a problem or need? (1 marks)

1. Need recognition
2. Information search
3. Evaluation of alternative
4. Purchase decision

Correct answer: Need recognition

Q20. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation? (1 marks)

1. Modified rebuy
2. Straight rebuy
3. Modified straight rebuy
4. Consumer buy

Correct answer: Straight rebuy

Q21. “A purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier” refers to which one of the following buying situations? (1 marks)

1. New-task
2. Modified rebuy
3. Straight rebuy
4. Negotiated

Correct answer: Straight rebuy

Q22. When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation? (1 marks)

1. Demographic
2. Gender
3. Behavior
4. Geographic

Correct answer: Gender