MGT301 1000 Solved MCQs

MGT-301 Principle of Marketing · 1000 Solved MCQ · Section A

Q1. Marketing is best defined as:

1. matching a product with its market.
2. promoting and selling products.
3. facilitating satisfying exchange relationships.

D)distributing products at the right price to stores.

Q2. The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?

A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks.

Q3. Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here?

A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.

4) The marketing environment is BEST described as being:

A)composed of controllable variables. B)composed of variables independent of one another. C)an indirect influence on marketing activity. D)dynamic and changing.

5) A physical, concrete product you can touch is: · B)a · good · C)an · idea

6. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of:

B)a · good · C)an · idea · D)an image · E)a physical entity

Q7. Which one of the following statements by a company chairman best reflects the marketing concept?

A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

8. The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities

B)most efforts of the organisation · C)mainly the efforts of sales personnel · D)mainly customer relations · E)only business organisations

9. If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is:

A)More watts · B)More speed · C)Higher heat settings · D)Attractive hair · E)More hair

Q10. The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?

A)The customer is always right · B)Making money is our business · C)Sell, sell, sell · D)Keep prices low · E)Focus on today

11. Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks . The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating which of the

B)sales

D)social

Q12. Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent?

A)Focusing on general conditions · B)Stressing the short run · C)Endorsement of the marketing concept by top management · D)Development of an information system · E)Restructuring of the organisation

Q13. Which of the following is an example of a problem that may arise in the implementation of the marketing concept?

A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

14) Most specifically, marketing strategy:

A)is concerned with key decisions required to reach an objective

B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

15) All of the following are marketing management tasks EXCEPT:

C)co-ordinating marketing activities. D)project development and analysis. E)marketing control.

16. If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing:

A)opportunity · B)strategy · C)concept · D)mix · E)target

Q17. A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery?

C)Marketing concept · D)Marketing task · E)Product strategy

18. If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: