MGT301 Quiz 1 Set 2

MGT301 Searching file

1. When railroad companies thought that user wanted trains rather than transportation and overlooked the growing challenge of other mode of transportation they were for the being the selling concept

False

2. When backed by buying power, needs become demands.

False

3. Smart marketers look on the attributes of the products and services they sell. They create brand experience for consumers.

True

4. The selling concept holds the consumer will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort

True

Q5. Costumer value is defined as the customer's evaluation of the percieved difference between all the benefits and all the costs fo a marketing offer relative to those of competing offers.

1. True (Theme 1 page 8) (100% Sure)

Q6. The selling concept holds that consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort.

1. True (Theme 1 page 5) (100% Sure)

Q7. Customer Relationship Management (CRM) is nothing more than a customer data management activity.

1. False

Q8. When railroad companies thought that users wanted trains rather than transportation and overlooked the growing challenge of other modes of transportation they were following the selling concept.

1. False (Confirm) (Correct Product Concept) (100% Sure)
2. The significant trends in the natural environment include shortage of raw material and increased pollution

True

10. Environment concerns have been on the decline in the past decade, more government legislation and the green movement may be the cause of this trend.

False

11. The marketing mix of tangible products includes all, EXCEPT

Process / physical evidence

12. Marketers of products, services and ideas only practice marketing, whereas buyers do not.

False

13. Which of the following actors/forces are the persons or companies that provide resources required by the firm and its opponents to make goods

Suppliers

14. A firm that operates in more than one country in known as:

Q15. With relevance 4Ps versus 4Cs the product matches with which of the following option?

Customer solution · 16. The strategic planning process consists all, Except · Formulating marketing strategy

Q17. Which of the following options refers to providing the resources needed to produce goods and services?

Company

18. The process of creating value is the forms of goods, services and ideas that improves consumer life is called
19. Your accounting department and measure revenues and costs to help the marketing department know how well it is achieving its objective

True

20. ABC organization wants to lunch a new baby cereal in the market. For this purpose it

wants to get it information about the selection of different products by parents. This

process of getting information falls under which of the following marketing function?

Information about he ways to do business

21. Toyota Motors wants to launch a new model of care for the elite class. For this purpose it hires a marketing manager who will be responsible for the advertisement and sales of that new model of new car. With respect to the planning perspective in which category the planning of marketing managers falls?

Strategic planning

22. When firms take aggressive action to affect the publics in their marketing environment, they are taking and environmental management perspective

True

23. Tanveer jafer works for a firm that is a distribution channel member that helps the company find customers or make sales to them. Tanveer works for a reseller

True

24. Today’s marketers must be good at building relationship in order to connect effectively with customers, other in the company, and external partners

True

25. Significant reasons for business laws to be enacted include protecting the interests of society, protecting consumers, and protecting companies from each other

True

26. Customer-perceived value depends on the product’s perceived performance relative to a buyer’s expectation

false · 27. Commercial accounting is done through a system known as · False

28. The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts? Select correct option:

Storyboard

29. Connecting with employees in the company refers to which of the following options? Select