MGT602 Quiz 3 Set 2 by VU Topper RM

The “Approach” section within an NABC discusses the tools and mechanisms to fulfill the needs of the target customers. False

True

The selection of digital media as a tool for marketing campaign is a prime attribute of the “Need” section of an NABC framework. True

False

Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is called: A. Personal selling B. Advertising

C. Direct Marketing

D. Public relations

Which of the following options best describes the main feature of the “Approach” section within an NABC framework?

1. The details of the tool being deployed to reach the target audience
2. The list of competitors
3. The description of the business need
4. The features of the product being introduced

Correct answer: The details of the tool being deployed to reach the target audience

the product value, features, and packaging-related attributes are best discussed in the “Benefits” section of an NABC framework.

True

False

All of the following options best describe the contributing features of the “Approach” section within an NABC framework, except: A. The resources to fulfill the needs of the target customers. B. The tools needed to fulfill the needs of the target customers C. The data about the competitors. D. The mechanism to fulfill the needs of the target customers

decision about the categorization and packaging of the products being offered?

1. Need
2. Competitionq
3. Approach
4. Benefits

Correct answer: Benefits

The information about the competitors’ sourcing is an attribute of the “Competition” section of an NABC framework. False

True

Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category is called: A. New Brands B. Brand extension

C. Line extension

D. Multi brand

Q1. Vu-Topper RM (1 marks)

Which of the following statement is most true regarding a business plan? A. Business idea and business plan are same components B.

Business idea precedes business plan

C. Business plan precedes business idea D. Business idea is irrelevant to a business plan

Q2. Vu-Topper RM (1 marks)

A well written business plan leads to: A.

Refinement of a business output

B. Generation of a business idea C. Measurement of a business performance D. Effective initiation of a business

Q3. Vu-Topper RM (1 marks)

Short-term incentives to encourage the purchase or sale of a product or service is called: A. Advertising B. Personal selling C. Public relations

D. Sales promotion

Q4. Vu-Topper RM (1 marks)

A complex business is likely to have a very short business plan. A. True B.

False

Q5. Vu-Topper RM (1 marks)

Business idea is about concept of a business. A.

True

B. False

Q6. Vu-Topper RM (1 marks)

Appendix holds the supporting documents for the actual business plan. A.

True

B. False

Q7. Vu-Topper RM (1 marks)

Product value and packaging-related attributes are best discussed in the