MGT603 Final Term Quiz 2 File 2 July 2023 by Miss Mehwish

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Q1. Brand loyalty, readiness to buy, occasions, and user status are often considered under which one of the following bases of segmentation in consumer markets?

1. Psychographic
2. Demographic
3. Behavioralistic
4. Geographic

Correct option: c) Behavioralistic

Q2. In the SPACE analysis, what does (+7, -6) coordinates depict?

1. A financially strong firm operating in an unstable environment
2. A highly competitive firm operating in an unstable environment
3. A firm operating in a strong industry with a stable environment
4. A firm operating in a strong industry with an unstable environment

Correct option: a) A financially strong firm operating in an unstable environment

Q3. ABC Corporation can have a competitive advantage over its competitor by taking all of the following actions EXCEPT:

1. By having debt/equity ratio equals to 1
2. By increasing product quality
3. By altering the product life cycle
4. By increasing the customer base

Correct option: a) By having debt/equity ratio equals to 1

Q4. Which one of the following is the most dramatic new market segmentation strategy? Options:

1. Targeting on Geographic variables
2. Targeting on gender and age
3. Targeting on Behavioral variables
4. Targeting of regional tastes

Correct option: d) Targeting of regional tastes

Q5. On the x-axis of the IE Matrix, an IFE total weighted score of 1.50 depicts what? Options:

1. An average internal position
2. A weak internal position
3. A strong internal position
4. A low internal position

Correct option: b) A weak internal position

Q6. Which of these is an attractive strategy for a cash cow division? Options:

1. Backward integration
2. Conglomerate diversification
3. Concentric diversification
4. Horizontal integration

Correct option: c) Concentric diversification

Q7. 'Harvest or divest' is one of the major regions of which of the following? Options:

1. Grand Strategy Matrix
2. SPACE Matrix
3. Internal-External Matrix
4. Grand Strategy Matrix

Correct option: d) Grand Strategy Matrix

Q8. Which of the following is a Corporate level objective?

1. Increasing earnings per share by at least 10%
2. Getting 75% customer awareness of the company's brand in target markets
3. Building customer database of at least 250,000 companies
4. Achieving a 10% share of the international market

Correct option: d) Achieving a 10% share of the international market

Q9. Which one of the following is not included in a defensive strategy? Options:

1. Joint venture
2. Liquidation