MGT603 MCQs by Arslan Asghar

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Arslan Asghar - Software Engineer Lesson 19: Types of Strategies from Strategic Management (MGT603):

✅ 20 Multiple Choice Questions (MCQs)

Q1. What is the main goal of horizontal integration?

1. Decrease product prices
2. Increase employee motivation
3. Gain control over competitors ✅
4. Improve product differentiation

Q2. Which of the following is not one of Michael Porter’s generic strategies?

1. Differentiation
2. Cost Leadership
3. Integration
4. Focus ✅

Q3. When is horizontal integration most effective?

1. When industry sales are declining
2. When the firm has no capital
3. When competitors are faltering ✅
4. When the government is likely to intervene

Q4. Cost leadership strategy focuses on:

1. High product pricing
2. Unique features
3. Low per-unit production costs ✅
4. Customer intimacy

Q5. Differentiation strategy is best suited when:

1. Customers seek low prices
2. Customers want unique products ✅
3. There's no competition
4. Government regulations are strict

Q6. A firm pursuing a focus strategy:

1. Targets a broad market
2. Competes in all industries