MKT530 Solved MCQs

MKT 530 Consumer Behavior MCQS

Solved by DR ABDUL SABOOR

1. Which of the following is NOT part of group influence? Social class.

Family.

2. Problem recognition is part of: The decision process.

Personal influence.

The marketing mix.

3. Post-purchase evaluation means: Researching consumers who have previously bought the product.

Comparing the purchase outcome with previous expectations.

Feelings of disappointment following a purchase.

4. Routine problem-solving is: A regular session for considering problems.

A problem which recurs frequently.

A regularly-experienced purchase situation.

5. A purchase situation which occurs infrequently, and which requires some research, is called: Infrequent purchase situation.

Routine problem-solving.

Limited problem-solving.

6. Which of the following is NOT a component of personality? Family.

Behaviours.

Traits.

7. Selective attention is a component of:

Perception.

Decision-making.

8. Which of the following is NOT part of Maslow's Hierarchy of Needs? Esteem needs.

Safety needs.

Customer needs.

9. Obtaining satisfaction through fulfilling one's potential is called: Esteem.

Self-actualization.

Perception.

The component of attitude relating to beliefs and disbeliefs is called: Conative.

Cognitive.

Affective.

The component of attitude relating to emotion is called: Conative.

Cognitive.

Affective.

A set of shared values, attitudes, beliefs, artefacts and other symbols is called: Culture.

Group influence.

Reference group.

A group one wants to join is called: Membership group.

Reference group.

Aspirant group.

Which of the following is NOT part of the family decision-making unit?

Solitary survivor.

Purchaser.

Initiator.

A group which one does not want to join is called: An aspirational group.

A dissociative group.

A membership group.

Disappointment because the purchase did not match up to expectations is called: Post-purchase evaluation.

Cognitive dissonance.

Consumerism.