MKT624 Midterm MCQs 2024 by Miss Mehwish

MKT624 (Mega File) · Mid Term (Live Quiz) · Past Papers for Mids./Finals are also Available

Promises present themselves into how many forms?

Three ✔ Two

Q2. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?

Psychographics

Behavioral Demographics ✔

Q3. Which of the following is not a stage of "Positioning"?

Image Era Positioning Era Marketing Era ✔ Product Era

Q4. Which one of the following gives you confidence, makes you feel good and important and approval of family, friends?

Beliefs and Values Features and attributes Benefits ✔ All of the given options

Q5. Usually in the national business cycle, which of the following factors is directly affected by the rise and fall of external economic cycles?

Industry life cycle Seasonality Defining the industry Cyclical industries ✔

Q6. Industry analysis does not comprise of which of the following factors?

Seasonality Key growth factors Acquisitions ✔ Industry life cycle

Q7. How many principles brand contract have?

Five ✔ Four Three Two

Q8. How many components are there of brand image?

Four ✔ Two Three One

Q9. Variables such as lifestyle & personality shows which of the following segmentations?

Demographic Psychographic ✔ Ethnographic

10. There is a host of activities that are to be undertaken before you put a product together. True ✔ False

In which of the following situation brand managers are brought under pressure to the promotion that suit retailers?

Media cost and fragmentation Brand proliferation Retailer power ✅ Consumer revolt

2. The -------------- is the difference between organization's current financial position and financial objectives. Brand Vision Brand Equity Contribution Gap ✅ Brand Mission
3. Middle level management is responsible for setting strategic and financial goals. False ✅ True