PSY403 Final Term Quiz

PSY403

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Maha Malik Social Psychology

1. Cognitive dissonance refers to the attitude change through an internal discrepancy. (False)
2. Sara is a sports girl and does not like makeup and formal dresses. She was compelled to wear traditional formal clothes with glam makeup on her sister’s wedding. This made her uncomfortable under her skin. This phenomenon is known as: ❖ Attitude changes behavior ❖ Cognitive consistency

❖ Negative self-perception

Q3. Which of the following does NOT affect the dissonance?

❖ Belief ❖ Freedom of choice ❖ Investment ❖ Justification

4. ”Doomsday cult group” is an example of justification. (True)
5. When the attitude is changed due to the external messages it is called credibility. (False)

Q6. According to Festinger which of the following is true?

❖ Addition of the new learning ❖ Addition of the new belief ❖ Addition of the third cognition ❖ Addition of the new schema

7. “Merely saying nice things is enough to get people to like you” refers to similarity. (True)
8. Aslam is a tennis player; he has no interest and likeness towards cricket. But due to some reason he practiced cricket for six months. Now he has more positive attitude towards cricket. This is the example of: ❖ Self perception theory ❖ Festinger & Carlsmith’s theory ❖ Hoveland & Weiss’s study ❖ Cognitive dissonance theory
9. Research found that two-sided messages are effective if people initially do not agree with the message. (True)
10. It has been found that about 30% of all the advertisements employ humor. (False)
11. Repetition with variation can overcome wear-out effect. (False)

Q12. Which of the following technique can be used by an insurance officer to persuade?

❖ Humor ❖ Interest ❖ Fear ❖ Evidence

Q13. Which of the following conditions of fear appeal depends on the individual’s personal capabilities?

❖ The belief that situation told is most probable ❖ The belief on the information provided ❖ The belief that situation can be constant ❖ The belief on competency of taking action

Q14. Which of the following is true about advertisement type and persuasion?

❖ Vividness can’t undermine the persuasiveness of a message ❖ Evidence along with vivid image decrease persuasion ❖ Evidencebased appeal come from credible source is more persuasive ❖ Evidence-based appeal is less persuasive

Q15. How too much fear can effect an individual’s performance?

❖ Increase the performance ❖ Decrease the performance ❖ Initially increase then decrease the performance ❖ Does not effect significantly

16. Repetition increases the liking of stimuli which was perceived negatively before. (False)

Q17. Which of the following fear appeal leads to attitude change?

❖ When individual convinced on recommendations ❖ When individual convinced that the dangers are quite probable ❖ When individual verify the facts ❖ When individual believe on his ability to take action

18. The negative attitude towards the members of specific social groups is called prejudice. (True)
19. Beliefs about the personal attributes shared by people in a particular group or social category is known as: ❖ Prejudice ❖ Discrimination ❖ Biasness
20. Which of the following factor does NOT contribute in shaping prejudice & discrimination? ❖ Cognitive sources ❖ Emotional sources ❖ Social sources ❖ Behavioral sources
21. Categorizing people, scapegoating, authoritarian personality, and nequal status in society contributes in shaping prejudice. (True)

Q22. Which of the following word is used to indicate the degree of social and psychological space between the speaker and social group?

❖ They and we ❖ Us and ours ❖ We and us ❖ I and we

Q23. Which of the following can cause homogeneity effect?

❖ Assigning people to same social group ❖ Assigning people to different social groups

Q24. Which of the following is not considered as prejudice but a laying foundation for it?

❖ Ethnicity