PSY514 Final Term Subjective Mega File

Mega file of psy514 papers by ufak ali · etsDiscuss/ · 1. Benefit of Likert Scale

Benefits of Likert Scale

Principal benefit of Likert Scale is that it gives researcher the option to consider response to each statement

Separately or of combining the responses to produce an over-all score s

In statistical computing terms, such multiple responses may pose difficulties both for data structure and for data analysis. Most commonly, they are held as a set of variables, but sometimes it can be useful to hold them as a single variable. No structure is ideal for all purposes, and often you may want to convert from one structure to another. Similarly, you may want to look at results for individual variables or at results calculated from one or more of these variables. The subject is large and one FAQ cannot cover all possibilities. You may be able to add suggestions to those here, so that users may be advised of helpful tips or of pitfalls to be avoided. In particular, we would welcome literature references.

Example

Q1. _R q1_SPlus q1_SAS q1_SPSS q1_Stata

Q1. 1. 1 0 0 0 0

2. 1 1 0 0 1
3. 0 0 0 0 1
4. 0 0 1 0 0
5. 0 0 1 0 0

Data on multiple responses with this coding scheme can be used immediately for many analyses. For example, you might want to know how many respondents use Stata. Type

. count if q1_Stata == 1

or type

. tabulate q1_Stata

You might want to see the distribution of the number of packages used by the respondents. This is just the row sum of the variables, most easily calculated by egen.

. egen npkg = rowtotal(q1_*)

. tabulate npkg

You might want to know the distribution of users of software packages. One method is to summarize the variables and compare their means, but a better method is through tabstat.

. tabstat q1_*, s(sum) c(s)

The use of row sums and of variable sums across 1s and 0s underlines the value of holding data in indicator variable form.

Source

2. Silent features of Complaint Analysis System

Complaint Analysis System encourages customers to complain about an unsatisfactory product or service.

Such systems provide suggestions for improvement by having the respondents complete the forms asking specific questions beyond the routine “how was everything” stuff. Sometimes Listening Posts, hotlines are established where specifically designated employees either listen to customers’ comments or actively solicit input from them

Ritual with one current example.

Rituals and norms of the family that they have to fulfill with regards to their daughters in laws, sons in laws as well as grand their grandchildren. Senior parents after many years of professional experience usually have greater buying power as well. They have to do a lot of shopping for the rituals and norms. Each stage in the traditional family life cycle represents an important segment for the marketers. Financial services industry frequently segments customers in terms of family life cycle stages as the required financial services tend to shift as they pass through different stages of life

in lesson 14

3. Teenager view points and seven type of targeting teenager’s Geographic segmentation and its benefits

Most marketers prefer to target segments that are relatively stable in terms of demographic and psychological factors and are likely to grow larger over time. Teenagers are sizable and easily identifiable market, eager to buy, able to spend and easily reachable, yet when a marketer produces merchandise for a popular teenage fad, interest in it may have waned

Once an organization has identified it most promising segments it must decide whether to target one segment or several segments. Each targeted segment receives a specially designed marketing mix i.e. a specially tailored product, price, distribution network and/or promotional campaign