ENG524 Final Term Short Handouts File 5 by Sir Zahid

ENG524 SHORT HANDOUTS · FINALTERM · Lesson 19 to 25 · (ENG 524) CRITICAL DISCOURSE ANALYSIS · EFFORT BY VUHELPERS24 TEAM · REGARDS : SIR ZAHID: · VU-All-(Bs English Group) · Click · (JOIN NOW) · Lecture-19 · Critical Discourse Studies in Applied Contexts · Topic-01: The Applied Principles of CDS

What are some economic shifts discussed in Critical Discourse Studies (CDS)?

Examples: "post-Fordism," "information society," "knowledge economy," "liquid modernity," "neoliberalism," and "network society."

How does Fairclough (1999) describe the communication rise in economic exchange?

Fairclough uses the term "textual mediation" of social reality.

What is the concept of "new textualization of work" according to Iedema and Scheeres (2003)?

Answer: It refers to workers in the modern era speaking and writing in ways not directly associated with their work.

Name some scholars known for tracking language's role in post-industrial commodification.

Examples: Norman Fairclough, Deborah Cameron, Monika Heller.

According to Lin (2014), what are three areas where CDS is deployed in applied linguistics?

Answer: i) Studies of textbooks and school curricula, ii) School leadership and student identities, iii) Public-media discourse.

What is the founding ideal of Critical Discourse Studies (CDS)?

Answer: To improve people's lives and deeply understand social change through critiques.

According to Fairclough and Wodak (2010), what are some core principles of CDS?

Answer: Addressing social problems and socially committed research treating discourse analysis as a mode of social action.

Topic-02: The Limits of CDS and Applied Linguistics

What is a common criticism of CDS regarding power dynamics?

Answer: It tends to locate power in elite domains like medical, legal, media, and corporate settings.

According to Thurlow, what domains of language expertise are often overlooked in CDS?

Answer: Dialect coaches, voice-over artists, speech writers, campaigners, technical writers, copy-editors, PR officers, and advertising copywriters.

What is Cameron's critique of micro-analytic approaches to institutional talk?

Answer: They don't properly account for how workplace discourse is structured by normative systems of regulation and surveillance.

What question arises concerning workers' priorities in working with language?

Answer: What are the concerns of workers when it comes to working with language?

Topic-03: New Directions for Critical Discourse Studies

According to Thurlow (2018), what is needed for institutionalized critique to be effective?

Answer: It needs to invoke discourses recognized within the social practice it critiques.

What is CDS principally committed to, in addition to social critique?

Answer: Exposing gaps in academic orthodoxy and identifying them as ideological/hegemonic.

What area of language use does Cook (2008) suggest for further CDS exploration?

Answer: Advertising.

What does Pennycook (1990) advocate for in critical applied linguistics?

Answer: To be more humble, listen to alternative views, and avoid preaching views as the newest and best.

According to Theo van Leeuwen, what is essential for the effectiveness of work in CDS?

Answer: Work needs to be recognized within the sites of intervention and valued by more than just linguists.