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- MCM301 Communication skills
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- PDF 4.5 MB
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- 23 Oct 2026
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COMMUNICATION Skills
MCM301
Table of Contents: Page no. Lesson 1 Lesson 2 Lesson 3 Lesson 4 Communication in the Organization: Guiding Principles Lesson 5 Communication Destination Lesson 6 Listening Lesson 7 Improving your Listening skills Lesson 8 Nonverbal communication Lesson 9 Barriers to communication Lesson 10 Barriers to communication (continued) Lesson 11 Overcoming communication barriers Lesson 12 Speech Lesson 13 Selecting a topic Lesson 14 Thesis statement Lesson 15 Introduction of Speech Lesson 16 Body of Speech Lesson 17 Modes of Delivery Lesson 18 Strategic Oral Delivery Lesson 19 Making a Good Speech Lesson 20 Handling Questions and Answers Lesson 21 Responding Questions & Answers Lesson 22 Significance of the Setting Lesson 23 Visual Aids Lesson 24 Visual Aids(continued) Lesson 25 Group Communication Lesson 26 Elements of Effective written Communication Lesson 27 Elements of Effective written Communication(continued) Lesson 28 Elements of Effective written Communication(continued) Lesson 29 Preparing for Effective Business Writing Lesson 30 Preparing for Effective Business Writing(continued) Lesson 31 Preparing for Effective Business Writing(continued) Lesson 32 Parts of Business Letters Lesson 33 Direct Request Letters Lesson 34 Direct Request Letters (Continued) Lesson 35 Direct Request Letters (Continued) Lesson 36 Good Newsletters Lesson 37 Disappointing Newsletters Lesson 38 Disappointing Newsletters(continued) Lesson 39 Disappointing Newsletters(continued) Lesson 40 Writing Persuasive Message Lesson 41 Writing Persuasive Message(Continued) Lesson 42 Writing Persuasive Message(Continued)
Communication is derived from the Latin word ‘Communico’ which means “to share”. Hence the word “communication” means: the process of sharing. One may ask, sharing what? Obviously – sharing information, which could be facts, ideas, thoughts, feelings, needs, etc. This sharing takes place from one person to another so that it is understood. This process involves systematic and continuous process of speaking, listening, and understanding. Therefore,
Communication is a process, which involves sharing of information between people through a continuous activity of speaking, listening, and understanding.
Why is Communication Important?
Communication is a learned skill. Most people are born with the physical ability to talk. But in order to speak well and communicate effectively you have to learn the art and improve upon your ability to talk. Speaking, listening, and our ability to understand verbal and nonverbal meanings are the skills we develop in various ways. We learn basic communication skills by observing other people and changing our behaviors based on what we see. We also learn communication skills directly through education, practice and constant evaluation of the responses we get from people around us. Importance of communication has always been realized in all times because it is the most vital means by which people are connected together in the society. However, today communication plays a crucial role in almost all aspects of life. Work in business, government or organizations are impossible without communication. People have to communicate with each other, exchange information, make decisions, talk about new ideas, plans, proposals etc. They also have to communicate externally with foreigners and people of other races and languages. For a moment, turn your eyes inward and see how much of your waking hours you spend in communication. Nearly 70% – writing, reading, speaking, & listening. As a college student, 69 percent of your communication time is spent on speaking and listening. You spend 17 percent of your communication time on reading and 14 percent writing. Don’t forget, therefore, that communication is inevitable in one’s life. Today, in this age & world, a successful person is the one - who can communicate effectively. Pick up any newspaper and scan the jobs wanted advertisements. You will find that communication skills are one of the essential prerequisites in most of the occupations. Be it engineers, business managers, sales officers, operators, etc. Any vocation you chooseoral communication skills are identified as valuable for both obtaining employment and successful job performance. Big corporations and multinational organizations need better communication skills in their employees so that they are able to work in teams and with people from diverse backgrounds.
wise.
The Communication Process or Cycle
Many of the problems that occur in an organization are the direct result of people failing to communicate. Faulty communication causes the most problems. It leads to confusion and can cause a good plan to fail. Remember we are living in a communications revolution; we are living in an age of increasing talk. When we have to talk, we might as well talk well, and talk Communication is the exchange and flow of information and ideas from one person to another. It involves a sender transmitting an idea to a receiver. And effective communication occurs only if the receiver understands the exact information or idea that the sender intends to transmit.
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