MCM431 Final Term 2019 by Mahmood Rana

SPRING 2017

What is the correct sequence of Lass well formula?

T Who says what, through which channel, with what effect. T Through which channel, who, says what, to whom, with what effect. P Who, says what, to whom, through which channel, with what effect T Says what, who, to whom, through which channel, with what effect.

Who was suggested that exposure to western media would create “empathy” for modern culture, and a desire to move from traditional to modern ways. P Lerner T Wilbur Schramm T Walt Rostow T Daniel Lerner

In the new view of development, which of the given becomes an important catalyst for change, but not its cause?

P T Folk media

T Radio

The practice of Development Support Communication is a process. P Multi-sectoral T Uni-sectoral T Bi-sectoral T Tri-sectoral

Development communication applied on: T Minimum level P Macro level T Micro level T Maximum level

DSC is a multi-sectoral process of information sharing about development ................ and planned actions. T System T Oriented P Agenda T Circle

Which of the following is a tool for social justice?

P Development journalism

SPRING 2017

When did David Berlo presented his SMCR model?

T 1980 T 1965 P T 1970

According to Berlo, Encoding skills include: T Listening and reading P Speaking and writing T Thought and reasoning T Reactions and reasoning

10 Which of the following has demonstrated some success in disseminating “pro- social” messages?

T Radio

P Telenovela T Internet

11 Berlo lists the five senses as communication _____________ # P Channels T Code T Content T Messages

T 1991 T 1998 P T 1980

P Achieving

T Giving T Sharing

T Culture

P Channel

SPRING 2017

15 Which of the following is applied at macro level?

P

16 The term “development journalism” is used to refer to how many types of journalism?

P Two T Three T Six T Ten

17 When first new school of journalism began to appear?

T 1990s T 1980s P 1960s T 1970s

18 In which of the following years an experimental satellite communications project called SITE (Satellite Instructional Television Experiment) was used to bring informational television programs in South Asian country? T 1957-1958 P 1975-1976 T 1977-1978 T 1982-1983

19 Looking at the strengths and weaknesses of a country may also help identify ways in which the nation can be helped. This style of development journalism is a tool for___________. T Education T Information T Employment P Empowerment

20 Which one of the following is the essential element of message?

P Code