MCM431 Midterm Preparation by ZB Zaib

Q1. What is the main goal of communication?

1. To inform
2. To entertain
3. To persuade
4. To create confusion

Answer: a) To inform

Q2. Which of the following is NOT a type of communication?

1. Verbal
2. Non-verbal
3. Written
4. Physical

Answer: d) Physical

Q3. Which theory focuses on how individuals interpret and give meaning to messages?

1. Social Cognitive Theory
2. Symbolic Interactionism
3. Cultivation Theory
4. Agenda Setting Theory

Answer: b) Symbolic Interactionism

Q4. Which is a form of non-verbal communication?

1. Gestures
2. Written text
3. Spoken language
4. All of the above

Answer: a) Gestures

Q5. What does the term "feedback" refer to in the communication process?

1. The message
2. The response from the receiver
3. The sender's intent
4. The noise in the channel

Answer: b) The response from the receiver

Q6. Which communication model emphasizes the sender and receiver roles?

1. Shannon-Weaver Model
2. Berlo’s SMCR Model
3. Lasswell’s Model
4. Schramm’s Model

Answer: a) Shannon-Weaver Model

Q7. What does the term "noise" refer to in communication?

1. Message content
2. Physical disturbances in the environment
3. Non-verbal signals
4. The receiver's interpretation

Answer: b) Physical disturbances in the environment

Q8. Which of these is NOT a type of communication channel?

1. Face-to-face
2. Email
3. Social media
4. All are communication channels

Answer: d) All are communication channels

Q9. Which of the following is a barrier to effective communication?

1. Empathy
2. Language differences
3. Active listening
4. Feedback

Answer: b) Language differences

Q10. The theory of "Framing" in communication refers to:

1. How media and communicators define issues
2. The structure of a message
3. The audience's perception
4. The sender's emotional state

Answer: a) How media and communicators define issues

Q11. Which communication style is characterized by directness and clarity?

1. Aggressive
2. Assertive
3. Passive
4. Manipulative

Answer: b) Assertive

Q12. The "Agenda-Setting Theory" suggests that:

1. Media can shape what people think about
2. Media can change people's opinions
3. Public relations creates media content
4. People choose what to pay attention to

Answer: a) Media can shape what people think about