MGT211 Final Term MCQs by VU Topper RM

Q1. Vu-Topper RM (1 marks)

______________ is the process of identifying potential customers. A. Processing

B. Prospecting Page 158

C. Memorandum D. None of the given options

Q2. Vu-Topper RM (1 marks)

When there are large numbers of intermediaries; which distribution strategy is used?

1. Intensive distribution Google
2. Subjective distribution
3. Selective distribution
4. Exclusive distribution

Correct answer: Intensive distribution Google

Q3. Vu-Topper RM (1 marks)

Low literacy rate mainly reduces the effectiveness of which of the following medium?

1. Print
2. Radio
3. Television
4. Outdoor media

Correct answer: Print

Q4. Vu-Topper RM (1 marks)

Resources such as labor materials and energy are known as ___ in the transformation process.

A. Input

B. Output C. Intangibles D. Intangibles

Q5. Vu-Topper RM (1 marks)

Which department actually creates the finished goods?

1. Research
2. Marketing
3. Production Google
4. Human Resources

Correct answer: Production Google

Q6. Vu-Topper RM (1 marks)

Personal Selling can be used for selling which of the following product(s); A. Consumer items B. Industrial products C. Pharmaceutical products

D. All of the given options Google

Q7. Vu-Topper RM (1 marks)

Mangoes are produced in Rahim Yar Khan but used in all cities of Pakistan. It is called

A. Time utility Google

B. Place utility C. Both D. None of these

Q8. Vu-Topper RM (1 marks)

Customer is convinced to buy the product in comparison with other customers is called?

1. Reminder Advertising
2. Persuasive Advertising Google
3. Comparative Advertising
4. Word of mouth advertising

Correct answer: Persuasive Advertising Google

Q9. Vu-Topper RM (1 marks)

An activity in which two or more parties give something of value to each other to satisfy perceived needs is called: A. Sales process B. Exchange process

C. Production process

D. Relationship process

Q10. Vu-Topper RM (1 marks)

A person or an organization which carries more power in distribution decision making process is called?

1. Distributor
2. Wholesaler
3. Bargain retailer
4. Channel leadership Google

Correct answer: Channel leadership Google

Q11. Vu-Topper RM (1 marks)

Using different media at the same time for the promotion of goods is called?

1. Pricing mix
2. Media mix
3. Product mix
4. Distribution mix

Correct answer: Media mix

Q12. Vu-Topper RM (1 marks)

At the interest stage sales person try to create interest of the customer in the product. So, an interest of the customer can be: A. A price B. After sale services C. Guarantees and Warranties