MGT211 Final Term Solved Quiz 5 Spring 2025 by Introvert

MGt211 quiz 5 solution by introvert

Q1. Personal selling can be defined as which of the following?

1. Local communication.
2. People communication.
3. Inter-connective communication.
4. Interpersonal communication.

Correct answer: Interpersonal communication.

Q2. An advertising strategy that directly compares two or more products is called

1. Reminder advertising
2. Comparative advertising
3. Persuasive advertising
4. Verbal advertising

Correct answer: Comparative advertising

Q3. ___________ may be used to analyze how well a company is managing its assets.

1. Debt Ratio
2. Activity Ratio
3. Profitability Ratio
4. Liquidity Ratio

Correct answer: Activity Ratio

Q4. __________ is the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

1. Personal selling
2. Transformational selling
3. Sales promotion
4. Sales management

Correct answer: Personal selling

Q5. AIDA stands for

1. Attention, interest, decision, alignment
2. Attention, importance, desire, agent
3. Attention, intention, decision, aim
4. Attention, interest, desire, action

Correct answer: Attention, interest, desire, action

Q6. Which type of sales promotion is used when a manufacturer places one small bottle of shampoo in a clear bag and hangs it from the door of each house in a neighborhood?

1. An introductory offer
2. A premium
3. A deal
4. A sample

Correct answer: A sample

Q7. Which type of customers show doubtful behavior because of deception from any seller in the past?

1. Impulse customer
2. Skeptic customers.
3. Aggressive customer
4. Loyal customer

Correct answer: Skeptic customers.

Q8. Which chart is used for scheduling purposes?

1. Pie chart
2. Gantt chart
3. Pert Chart
4. Flow chart

Correct answer: Gantt chart

Q9. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

1. Personal selling process.
2. Product marketing process.
3. Consumer purchase decision process.
4. Sales response function.

Correct answer: Personal selling process.

Q10. All organizations give training to the staff (security guards, receptionist and junior officer) to inquire from sales persons about the purpose of meeting with Senior Officer. They are …………. for sales person

1. Motivator
2. Guider
3. Barriers
4. Friends

Correct answer: Barriers