MGT211 Important Topics

MGT-211 · • Types of theory · • Difference between theory X and Y · • Maslow’s hierarchy · • Types of needs in Maslow’s hierarchy · • Self Esteem & Self Actualization · • Frederik Herzberg’s theory · • Expectancy theory · • Equity theory · • Inputs of employees in the organization · • Outputs of the employees in the organization · • Reinforcement/behaviour Modification theory · • Positive & Negative Reinforcement · • Team work · • Job enrichment & Job Redesign program · • Types of Styles of leaders · • Flextime & Telecommuting · • Marketing · • Value & utility · • Types of utility · • Types of Goods and Services · • Deference between Marketing & Selling · • Types of Products · • Types of Marketing environment · • Types of Competition Marketing · • Roles or Market Manager · • Components of Market Plan · • Marketing Mix · • Four factors of marketers · • Market Research & Business planning · • Market info & Segmentation · • Market Trends · • Customer Analysis · 1. Research Methods · • Observation · • Survey market research · • Focus Group · • Experimentation · 2. Four key factors of consumer behaviour · • Psychological · • Personal · • Social · • Cultural · 1. Product

• Anything that can be offered for sale by an organization and in return it can earn profit for them.

2. Forms of product · • Tangible · • Intangible · 3. Categories of Consumer Products