MGT211 Quiz 3 by VU Topper RM

Processing of data into numerics is called?

1. Data reporting
2. Sampling
3. Data analysis
4. Data Collection

Correct answer: Data analysis

ABC shoes always sets the prices of its shoes in these figures 399, 699, 499, 799 etc. What type of pricing strategy it is using?

1. Penetration pricing
2. Zone based pricing
3. Skimming pricing
4. Psychological pricing

Correct answer: Psychological pricing

Raw material, machinery and chemicals are......... A. Consumer products

B. Industrial products

C. Impulse buying products D. Shopping products

A written document which describes the overall marketing activities for a particular time period is known as; A. Short-term plan B. Management plan C.

Marketing plan

D. None of the given options

If Cadburys found a magazine article which provided key information on the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental: A.

Scanning

B. Analysis C. Forces D. Management

Marketing should begin with __________. A. Potential customer needs B. All of the given options C. The production process D.

Identifying customer needs

Key controllable factors in global marketing are: A. Government policy and legislation B. Social and technical changes C. Marketing activities and plans D.

All of the given options

Q1. Vu-Topper RM (1 marks)

______________ is the process of identifying potential customers. A. Processing

B. Prospecting Page 158

C. Memorandum D. None of the given options

Q2. Vu-Topper RM (1 marks)

When there are large numbers of intermediaries; which distribution strategy is used?

1. Intensive distribution Google
2. Subjective distribution
3. Selective distribution
4. Exclusive distribution

Correct answer: Intensive distribution Google

Q3. Vu-Topper RM (1 marks)

Low literacy rate mainly reduces the effectiveness of which of the following medium?

1. Print
2. Radio
3. Television
4. Outdoor media

Correct answer: Print

Q4. Vu-Topper RM (1 marks)

Resources such as labor materials and energy are known as ___ in the transformation process.

A. Input

B. Output C. Intangibles D. Intangibles

Q5. Vu-Topper RM (1 marks)

Which department actually creates the finished goods?

1. Research
2. Marketing
3. Production Google
4. Human Resources

Correct answer: Production Google

Q6. Vu-Topper RM (1 marks)

Personal Selling can be used for selling which of the following product(s); A. Consumer items B. Industrial products C. Pharmaceutical products

D. All of the given options Google

Q7. Vu-Topper RM (1 marks)

Mangoes are produced in Rahim Yar Khan but used in all cities of Pakistan. It is called