MGT211 Quiz 5 by HB

Q1. The following are the actions would help to improve effectiveness of materials planning:-

1. Computerization
2. Accurate forecasting
3. All of the given options HB
4. Shorter materials plan period

Q2. ______________ is the process of identifying potential customers.

1. Processing
2. Memorandum
3. Non of the given options

Q3. Costs involved in materials management are

1. Government tax and levies
2. Ordering cost
3. All of the given options
4. Basic cost of materials

Q4. In which of the following personal selling situation products are sold to businesses, either for manufacturing other products or for resale.

1. Retail selling
2. None of the given options
3. Pharmaceutical products
4. Industrial selling HB

Q5. What kind of salesperson are you most likely to find working in the pharmaceutical industry?

1. Sales engineer
2. Missionary salesperson
3. Order getter
4. Order taker

Q6. Process by which a company analyzes a competitor’s products to identify desirable improvements is:

1. Quality/Cost Studies
2. Competitive product analysis HB
3. Statistical Process Control
4. Value-Added Analysis

Q7. The last step involved in designing an advertising campaign is _________.

1. Allocation of Budget
2. Advertising Objectives
3. Message Creation
4. Advertising Evaluation

Q8. ___________ may be used to analyze how well a company is managing its assets.

1. Activity Ratio HB
2. Debt Ratio
3. Liquidity Ratio
4. Profitability Ratio

Q9. Which type of customers show doubtful behavior because of deception from any seller in the past?

1. Impulse customer
2. Loyal customer
3. Aggressive customer
4. Skeptic customers. HB

10.

The major disadvantage of advertising on television is:

b. Local market focus

c. Its inability to target specific audiences.

d. Long life span

11.

To ask a satisfied customer, about more customers to sell the product is called?

1. Cold conversion technique
2. Snowball technique
3. Convenience selling
4. Random selling

12. An advertising strategy that directly compares two or more products is called ______________.

a. Reminder advertising · b. Comparative advertising · c. Verbal advertising · d. Persuasive advertising

13. ______________ is an advertising strategy that tries to keep a product's name in consumer's mind.

a. Comparative advertising · b. Reminder advertising HB · c. Persuasive advertising · d. Non of the given options

14.

All of the following are forms of advertising except: · a. Direct mail · c. Online banner ads · d. Transportation ads

15.