MGT211 Quiz 3 by VU Sparky

Q1. When members of a channel have problems with each other this is called:

1. Channel conflict
2. Infighting
3. Trouble
4. Disputations

Q2. For low price consumer items, which distribution is used?

1. Exclusive distribution
2. Intensive distribution
3. Selective distribution
4. Subjective distribution

Q3. When there are few intermediaries; which distribution strategy is used?

1. Subjective distribution
2. Exclusive distribution
3. Selective distribution
4. Intensive distribution

Q4. External forces are those that are:

1. Controllable
2. None of the given options
3. Non-controllable
4. Simple to recognize

Q5. Processing of data into numerics is called?

1. Data analysis
2. Data reporting
3. Data Collection
4. Sampling

Q6. The marketing activity of dividing market into smaller units with similar needs and characteristics is known as:

1. Market segmentation
2. Target Marketing
3. Relationship marketing
4. Market penetrating

Q7. Super Asia manufactures washing machines, bikes, AC and refrigerators. It is called

1. Product development
2. Product support services
3. Product line
4. Product mix

Q8. The main objective of pricing is to maximize the profit.

1. False
2. True

Q9. Aggregating prospective buyers into groups is called:

1. Market segmentation
2. Market categorization
3. BCG matrix analysis
4. Grouping

Q10. Aggregating prospective buyers into groups is called:

1. Market segmentation
2. Market categorization
3. BCG matrix analysis
4. Grouping

Q11. The marketing concept is:

1. Highest paid staff.
2. Largest market share.
3. Long-run success page.
4. Companywide consumer orientation with the objective of achieving the maximum amount of profits.

Q12. In the marketing research process the 1st step is to define the problem followed by:

1. Develop recommendation
2. Develop the research design
3. Collection of data
4. Implement plan

Q13. In which stage of product life cycle, a large number of manufacturers and marketers enter in the market?

1. Introduction
2. Maturity
3. Decline
4. Growth

Q14. Combination of all channels which an organization is using for distribution of product in the market is called?

1. Pricing mix
2. Promotion mix
3. Distribution mix
4. Product mix

Q15. When the price is lower than the market expectations at the initial stage, it is called

1. Psychological pricing
2. Penetration pricing
3. Skimming pricing
4. Zone based pricing

Q16. The role of a marketing manager is to;

1. design the product
2. to communicate with the customers