MGT211 Updated Quiz 3 2021

MGT211 QUIZ 3, 2021 · UPDATED QUIZ FINAL TERM · 1. The major disadvantage of advertising on television is: · Cost…….confirm from net

2. An organization wants to send an important and urgent parcel to Iran; which of the following mode of transportation will be most suitable.

By air……confirm from net

3. When members of a channel have problems with each other this is called:

Horizontal conflict / channel conflict……confirm from net · 4. Management, marketing and finance are key parts of a/an: · Business plan…..confirm from net

5. Which of the following represents that organization is at the point of no profit and no loss;

Breakeven point…..confirm from net

6. The specific method a company uses to sell and deliver its product to customers is

Distribution channel….confirm from net

7. At the Growth stage of the product, the product is known as________.

Star…..confirm · 8. Shipping is a very important mode of transportation for · Exporters

Q9. Organizations which offer discounted prices are called?

Bargain retailer….confirm from net

Q10. A larger market share may be captured through which of the following pricing strategy?

Penetration Pricing….confirm from net

11. In which stage of product life cycle, few manufacturers are in the market and sale is very low.

Introduction…confirm

12. ________ is an advertising strategy that tries to keep a product’s name in consumer’s mind

Remainder advertising……confirm

Q13. Billboard advertising is most effective for which type of advertisement?

Remainder…..confirm

14. The specific method a company uses to sell and deliver its products to customers is

Distribution channel….confirm

Q15. Which of the following is the most important determinant of a firm’s value?

Earnings…..confirm

16. A technique that analysis the relationship between total revenue and total cost to determine profitability is called.

Break-even analysis….confirm

17. The money or other consideration exchanged for the ownership or use of a good or service is known as

18. Consumer goods are purchased by

Ultimate consumers…..confirm

19. During the introduction stage of the PLC sales gradually increase and

Profit its minimal….confirm from net

20. At the Maturity stage of the product, the product is known as________. Cash cow……confirm

21. At the decline stage of the product, the product is known as________. Dog….confirm

22. Advertising personal selling and public relations are under the following mix.

Promotional mix……confirm from net

23. In which stage of product life cycle, marketers earn more profit due to less competition, small number of manufactures and high sales.

Growth stage…confirm

24. In which stage of product life cycle, marketers will, . Reduce the price due to more competition.  Spend money on research and development.  Spend money to promote the brand name of the product.  Marketers will also revise their marketing strategies. i.e. They will find new segments of the market for their product. . Per unit profit might reduce at this stage.

Maturity stage…confirm

25. In which stage of product life cycle,

 Marketers should sell the products to selective customers.

 At this stage, marketers will introduce innovations in the product to keep

their sales high.

26. In which marking mix, organizations persuade the customer to buy product.

Promotion…..confirm from net

27. A person who brings buyers and sellers together is called.

Agent….confirm

28. A product can be:

Intangible, Tangible, Something that is offered for sale….all options

Q29. A strategy in which promotional campaign is targeted on channel members is called?

Pull strategy….confirm from net

30. ABC industry evaluates that will our new product give us proper profit and is idea workable ? it is called

Business analysis

31. A person who brings buyers and sellers together is called.

Agent…..confirm

32. Which of the following represents that organization is at the point of no profit and no loss: