MGT301 Final Term Important Questions

FINAL TERM SYLLABUS · SUBJECT NAME: PRINCIPLES OF · MARKETING · SUBJECT CODE: MGT301

1. Principles of Marketing Theme PPT’s from Page no 2 – 71(Theme 6 – Theme 13)

2. Principles of Marketing Theme Handouts from Page no 72 – 138 (Theme 6 – Theme 13)

3. Principles of Marketing Conceptual MCQ’s

& Questions with Answers from Page no 139 -460 (Chapter 6 – Chapter 20)

Most Imp Note: First of all Principles of Marketing contained 1 – 45 lectures but now they have compressed or shorten our syllabus through themes. (Theme 1 –

13. . Themes contain different topics not only one topic. Now how can you find similar multiple choice question. Read theme ppt no 6 and handout theme no 6, search

main keyword like business buyer behavior you will get a lot of mcqs related to this in chapter no 6 from page no 139 onwards. Similarly read theme ppt 7 and handouts theme 7 and search main keyword you will find a lot of mcqs related to this and so on. The book mcq’s are important because in my midterm paper mcq’s were from this book approx. 5 to 6 which I could remember and short question were also from book. So go through book mcq’s from chapter 6 to chapter 20.

Past Papers Subjective Question & Answer File Has also been made. It contains 80 question and answers containing 3 to 5 marks. All the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.

Business Market

Theme 6

refers to the buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.

Business Buyer Behavior

is the process where business buyers determine which products and services are needed to purchase, and then find, evaluate, and choose among alternative brands. 1. Fewer & Larger Buyers

2. Geographic Concentration

3. Derived Demand

4. Buyer & Seller dependency

What is special with Business Markets?

Got It?

Institutional & Government Markets

consist of hospitals, nursing homes, and prisons that provide goods and services to people:

Low budgets

“Captive” audience

Institutional markets

Institutional & Government Markets

Governmental units federal, state, and local that purchase or rent goods and services for carrying out the main functions of government.