MGT301 Final Term Solved MCQs

MGT301 FINAL TERM SOLVED MCQs

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Q1. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? (1 marks)

1. Selling
2. Advertising
3. Barter
4. Marketing

Correct answer: Marketing

Q2. A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts? (1 marks)

1. Marketing plan
2. Marketing strategy
3. Marketing mix
4. Market offering

Correct answer: Marketing mix

Q3. Which one of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”? (1 marks)

1. Product
2. Positioning
3. Promotion
4. Place

Correct answer: Positioning

Q4. When a church targets different demographic groups to increase attendance, it is an example of which of the following options? (1 marks)

1. Not-for-profit marketing
2. Mindless marketing
3. Ethics in marketing
4. Societal marketing

Correct answer: Not-for-profit marketing

Q5. Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he/she remains in the area. Which one is an illustration of the following (1 marks)

1. Market share
2. Profitability
3. Customer lifetime value
4. Market share maintenance

Correct answer: Customer lifetime value

Q6. A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it? (1 marks)

1. LAN
2. Intranet
3. Extranet
4. Internet

Correct answer: Intranet

Q7. Which one of the following options is best to explain the purpose of intranets? (1 marks)

1. Buying and selling processes
2. Business-to-business purchasing
3. Communication among employees
4. Maintaining customer relations

Correct answer: Communication among employees