MGT301 Final Term Objective

MGT301 Final Term 38 Papers · ;’;’;’;’;’;Solved By;’;’;’;’;’; · Paper 1

FINALTERM EXAMINATION Spring 2010 MGT301Principles of Marketing (Session - 4)

Q1. Advertising agencies are an example of which of the following marketing intermediaries? ? Insurance company

? Financial intermediary

? marketing services agency

? Physical distribution firm Marketing service agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products. Page#43

Q2. Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

? Physiological needs ? Safety needs

? Need recognition

? Self-actualization

Q3. Mr. Salman works for an organization in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, he works for an organization in which market type?

? Reseller ? Producer ? Supplier

? Government

Behaviour-Section-A

Q4.

1. shared by NAive eNiGmA•
2. ♥ Ƹ̵Ӝ̵Ʒ ♥
3. •.. ·٠

shared by NAive eNiGmA•?? ????? ??•?· ..

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?

? Desirable benefit ? Good packaging

? Strong beliefs and values

? Customer image

62. Marketers need to position their brands clearly in target

customers’ minds. The strongest brands go beyond attribute or benefit positioning. They are positioned on _____.

a. desirable benefit · b. good packaging · c. service inseparability · d. strong beliefs and values · (d; Easy; p. 292)

Q5. Which one of the following statements BEST describes the concept of Price?

? The value that is exchanged for products in a marketing transaction

? Always money paid in a marketing transaction ? More important to buyers than sellers ? Usually the most inflexible marketing mix decision variable

para 1 (page 1)

Q6. Sellers that emphasize distinctive product features to encourage brand preferences among customers are practicing:

? Product competition

? Non-price competition

? Brand differentiation ? Product differentiation

(Q#17)

-management-mb221- october-2005.html

Non-price competition ensues when marketers focus on factors other than the price, such as product features, quality of the product/service being provided, packaging, promotions and so on

para 1 (page 4)

Q7. Which one of the following advantages reflects the advantage of product bundle pricing?

? It can promote the sales of products consumers might not otherwise buy

? It offers consumers more value for the money ? It combines the benefits of the other pricing strategies ? It provides a more complete product experience for consumers

Chapter 10 Q#55

Q8. When there is intense price competition, many companies adopt ______rather than cutting prices to match competitors.

? Pricing power

? Value-added strategies

? Fixed costs ? Price elasticity

Chapter 10 Q#58

Q9. If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

? Demand-oriented ? Cost-oriented ? Experience curve

? Competition-oriented

(Q#22)

Q10. The success of each channel member depends on the performance of which of the following?

? Key channel members

? The entire supply chain

? The manufacturer ? The wholesaler The success of each channel member depends on the performance of the entire supply chain. Page#145

Q86. The success of each channel member depends on the performance of _____.

1. key channel members
2. the entire supply chain
3. the channel captain
4. the manufacturer

(b; Moderate; p. 424)

Q11. An organization is issuing a circular regarding the new credit term to all the employees. In this statement, organization is representing what?

? Media ? Source ? Decoder

? Sender

Dear Student, The correct answer of this statement is 'sender'.

Q12. What does it reflect “The receiver's response to a message”?

? Feedback

? Media ? Noise