MGT301 Final Term Past Papers by Attiq Kundi

MGT 301 · FINAL-Term · Quiz by Attiq Kundi · 100 % CORRECT MCSQ · AND Many MoRe · MGT 301

400+ MCQS

Q1. “The task of dealing with the ongoing reality of demographic change” statement refers to which of the following Cs?

Challenge

Care Choice Community

2. In which strategy command spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the products, the retailer will ask the wholesales and wholesales will ask the producers.

Pull Strategy

Positioning Strategy Push Strategy Segmentation Strategy

Pull strategy is the promotional strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand; if successful, consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers. So these are two strategies through which availability of products can be created in the market for final consumers.

3. Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors. Complex buying behavior Dissonance-reducing buying behavior Habitual buying behaviors

Variety-seeking buying behaviors

Q4. Distribution of product to get it in the marks refers to which of the following activities?

Selling Activities Advertising activities Promotion Activities

Place or distribution activities

Q5. The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?

Segmenting (Not Sure)

Differentiating Target marketing

Concentrating

Q6. Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?

Concentrated Multisement

Target Marking

Q7. Which of the following is NOT a part of the macro-environment?

Demographic forces

Natural Forces

Competitor’ forces

Political forces

Q8. Which of the following is NOT an alternative to increase in the process of a commodity ?

Reducing product size

Using Less Expensive materials

Unbundling the product

Non of the above

9. Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

Physiological need

Safely need

SelfActualization

10. Which of the following may be ignored while making channel distribution decisions?

Analyzing Consumer Service Needs

Q11. Which of the following is NOT an external factor while setting the price of a new product?

Q12. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

13. A network of networks that consists of millions of smaller domestic, academic,