MGT301 Grand Quiz by Junaid

MGT301 Grand quiz

Q1. Which one of the following is the major benefit of using event sponsorship?

1. Enhances personal selling efforts
2. Provides an excellent back-drop for advertisements
3. Provide large amounts of free media coverage
4. Neutralizes the effects of unfavorable public relations

Q2. Which of the following sales management tool shows that which customers and prospects to see during the next 12 months and in which months as well as which activities to carry out?

1. Time-and-duty analysis
2. Sales force automation systems
3. Annual call plan
4. Sales quota plan

Q3. An effective form of direct marketing today is using the 30-minute television advertising programs for a single product to get instant feedback from customers refers to which of the following concepts?

1. TV advertising
2. Infomercials
3. Home shopping TV
4. Publicity

4. Shortage of raw material is specific area of concern of

which environmental factor?

1. Political Environment
2. Cultural Environment
3. Natural Environmental
4. Technological Environment

Q5. For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of which one of the following costs?

1. Fixed costs
2. Variable costs
3. Derived costs
4. Total costs

Q6. Which of the following is a way in which a firm can respond to the price change by the competitor?

1. Reduce price
2. Reduce the quality

Q7. A _________ combines successive stages of production and distribution under single ownership.

1. Administered vertical marketing system
2. Conventional marketing channel
3. Use of power brokers in a channel framework
4. Corporate vertical marketing system

Q8. When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in which of the following systems?

1. Value delivery network
2. Channel of distribution
3. Supply chain
4. Demand chain

Q9. Which one of the following steps comes after identifying and defining problem in marketing research?

1. Interpretation
2. Implementation
3. Developing the research plan
4. Observation

Q10. General pricing approaches and pricing strategies are ______ things.

1. One and the same things
2. Different things

Q11. Which of the following is NOT an external factor while setting the price of a new product?

1. Nature of Market and Demand
2. Competitor’s Strategies and prices
3. Environmental factors
4. None of the above

Q12. Which one of the following is a technique to stimulate the creation of ideas?

1. Barnstorming
2. Briefing
3. Brainstorming
4. Banqueting

Q13. The BCG growth-share matrix classifies which of the following four types of SBUs?

1. Product; price; promotion; placement
2. Sales; market share; price; promotion
3. Stars; cash cows; question marks; dogs
4. Planning; organizing; leading; controlling

Q14. A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?

1. Marketing strategy
2. Marketing mix
3. Market offering
4. Marketing plan

Q15. All of the following are the forces of company’s micro environment EXCEPT:

1. The company
2. The Supplier
3. Competitor
4. Demographic

Q16. Items offered free or at minimal cost as a bonus for purchasing a product refers to which one of the following options?

1. Rebates
2. Premiums
3. Samples
4. Coupons

Q17. In SWOT analysis, threats and opportunities are part of which of the following environment?

1. Internal
2. Inside
3. External
4. Domestic