MGT301 Final Term Subjective by Faheem

MGT301 Principles of Marketing · Composed By Faheem Saqib · Current & Past Final Term Solved Questions · Mgt301 Current and Past Solved · Subjective

Q no. 1: Direct market selling benefit.

Direct marketing means selling products by dealing directly with consumers rather than through intermediaries.

Traditional methods include mail order, direct-mail selling, cold calling, telephone selling, and door-to-door calling. More recently telemarketing, direct radio selling, magazine and TV advertising, and on-line computer shopping have been developed.

The main advantages/ benefits of selling direct are that there is no need to share profit margins and the producer has complete control over the sales process. Products are not sold alongside those of competitors either.

Q no. 2: How can company attack on competitors?

Q no. 3: Objective of internet Marketing

There are the following objectives of internet marketing

Increasing direct revenue – One of the basic objectives of Internet Marketing is to increase the direct revenue of the company by focuses direct audience. Building a brand image – is a long term objective to make an image of brand into the mind of audience. Communicate company’s message – about itself, its products and its services Performing research – to identify the nature of marketing basis on demographic, preferences and need of existing and future customers. Advertising – the products and services to the audience of virtual world.

Q no. 4: One question was related to mass marketing and new marketing concept?

Mass marketing:

An attempt to appeal to an entire market with one basic marketing utilizing mass distribution and mass media. Also called undifferentiated marketing.

New marketing:

New marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about joy their customers.

Q no. 5: One Question was on Cash cow, star and Question related?

a). Stars are high-growth, high-share businesses or products (they need heavy investment to finance their rapid growth potential).

b). Cash Cows are low-growth, high-share businesses or products (they are established, successful, and need less investment to hold share).

c). Question Marks are low-share business units in high-growth markets (they require a lot of cash to hold their share).

d). Dogs are low-growth, low-share businesses and products (they may generate enough cash to maintain them, but do not have much future).

Q no. 6: One question was related to public relation and publicity?

Public relations include ongoing activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media that is, newspapers, television, magazines, etc. As noted above, public relations are often considered as one of the primary activities included in promotions.

Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said.

1. What are the various tools of Public Relations? Name at least five.
2. PRINT MEDIA
3. PRESS RELEASE
4. PHOTOGRAPHS
5. BROCHURE
6. POSTER AND CALENDAR
7. WRITTEN SPEECH
8. INTERNAL NEWSLETTERS AND PUBLICATIONS
9. EVENT AND PRESS SUPPOR
10. CONFERENCES AND SEMINARS
11. NTERNET
12. E-MAIL
13. AUDIO AND VISUAL
14. NEWS AND PUBLICITY
15. Name any five elements of the communication process.

There are the following elements of communication process.

1. Source.

2. encoding

3. Message.

4. channel · 5. decoding · 6. receiver

7. feedback
8. For what purpose public policy principles can be used? List down the key principles for public policy towards marketing.
9. How BCG matrix is beneficial for companies? Explain briefly.

The origin of the Boston Matrix lies with the Boston Consulting Group in the early 1970s. It was devised as a clear and simple method for helping corporations decide which parts of their business they should allocate their available cash to. Following the credit crunch, this is newly important in some sectors because of the limited availability of credit.