MGT301 Midterm 12 Solved Papers by Summaira Naz

The underline contents are 100%accurate because the answers of these MC quizzes have been taken from the online questionnaires websites . However, In some questions I have given the link of above said websites

MIDTERM EXAMINATION

MGT301- Principles of Marketing (Session - 3)

Q1. Which one of the following phrases reflects the marketing concept? (1 marks)

1. The supplier is a king in the market
2. Marketing should be viewed as hunting not gardening
3. This is what I make, won't you please buy it?
4. This is what I want, won't you please make it?

Correct answer: This is what I want, won't you please make it?

Q2. If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? (1 marks)

1. Focusing on today is important for us
2. Making money is our business
3. The customer is always right
4. Keeping prices low is our objective

Correct answer: The customer is always right

Q3. Which one of the following options is best to explain the purpose of intranets? (1 marks)

1. Buying and selling processes
2. Business-to-business purchasing
3. Communication among employees (page#23)
4. Maintaining customer relations

Correct answer: Communication among employees (page#23)

Q4. All of the following are accurate descriptions of a company's mission statement, EXCEPT which one? (1 marks)

1. Mission statement should fit the market environment
2. Mission statement should be realistic
3. Mission statement should be broad
4. Mission statement should be motivating

Correct answer: Mission statement should be broad

Q5. Which of the following sets refers to the order or sequence of marketing management functions? (1 marks)

1. Control - implementation - market planning
2. Market planning - control - implementation
3. Implementation - control - market planning
4. Marketing planning - implementation - control

Correct answer: Marketing planning - implementation - control

Q6. Advertising agencies are an example of which of the following marketing intermediaries? (1 marks)

1. Insurance company
2. Financial intermediary
3. Marketing services agency
4. Physical distribution firm

Correct answer: Marketing services agency

Q7. "How people feel about corporations, government agencies, trade unions and universities" refers to which of the following views? (1 marks)

1. People's view of others
2. People's view of societies
3. People's view of themselves
4. People's view of organizations

Correct answer: People's view of organizations

Q8. Which one of the following is NOT a part of the macro-environment? (1 marks)

1. Demographic forces
2. Natural forces
3. Competitors' forces
4. Political forces

Correct answer: Competitors' forces

Q9. Marketing information from which of the following databases can be accessed more quickly and cheaply? (1 marks)

1. External
2. Internal & External
3. Internal
4. Representatives

Correct answer: Internal

Q10. Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research? (1 marks)

1. That does not currently exist in an organized form
2. That already exists somewhere, having been collected for another

Correct answer: That already exists somewhere, having been collected for another

purpose(page#56)

1. That the researcher can obtain through surveys and observation
2. That already exists somewhere in an organized form

REF: Secondary data is information that already exists somewhere, having been collected for another purpose.

Q11. Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information? (1 marks)

1. Personal
2. Attitude
3. Descriptive (Page#56)
4. Exploratory

Correct answer: Descriptive (Page#56)

Q12. If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process? (1 marks)

1. Hypothesis development
2. Symptom identification
3. Problem identification
4. Data interpretation

Correct answer: Symptom identification

Q13. Which one of the following factor is NOT used for measuring the social class? (1 marks)

1. Income
2. Number of children in family
3. Occupation
4. Education

Correct answer: Number of children in family

Q14. Which one of the following three-step process represents “Perception”? (1 marks)

1. Motivation, personality and attitudes
2. Collecting, eliminating and organizing information inputs