MGT301 Midterm MCQs by VU Topper RM

Q1. Vu-Topper RM (1 marks)

mix.

A) True Page 3

B) False

Q2. Vu-Topper RM (1 marks)

Significant reasons for business laws to be enacted include protecting the interests of society, protecting consumers, and protecting companies from each other.

A) True (Confirm) (100% Sure)

B) False

Q3. Vu-Topper RM (1 marks)

Marketing management is interested in serving all customers in every way to remain competitive in today's markets.

A) True (Theme 1 page 7) (100% Sure)

B) False

Q4. Vu-Topper RM (1 marks)

Most firms follow the production concept when they face overcapacity. A) True

B) False (Theme 1 page 5) (100% Sure)

Q5. Vu-Topper RM (1 marks)

The societal marketing concept calls on marketers to balance consumer wants and desires, company profits, and society's interest.

A) True (Theme 1 page 6) (100% Sure)

B) False

Q6. Vu-Topper RM (1 marks)

The reason the demographic environment is of major interest to marketers is because it involves people, and people make up markets.

A) True (Confirm) (100% Sure)

B) False

Q7. Vu-Topper RM (1 marks)

Today's marketers recognize the importance of working with their intermediaries as channels through which they sell their products rather than as mere partners. A) True

B) False (Confirm) (100% Sure)

Q8. Vu-Topper RM (1 marks)

1. True (Theme 1 page 2) (100% Sure)
2. False

Correct answer: True (Theme 1 page 2) (100% Sure)

Q9. Vu-Topper RM (1 marks)

The significant trends in the natural environment include shortage of raw material and increased pollution.

A) True (Confirm) (100% Sure)

B) False

Q10. Vu-Topper RM (1 marks)

When railroad companies thought that users wanted trains rather than transportation and overlooked the growing challenge of other modes of transportation, they were following the selling concept. A) True

B) False (Confirm) (Correct Product Concept) (100% Sure)

Q11. Vu-Topper RM (1 marks)

difference between all the benefits and all the costs fo a marketing offer relative to those of competing offers.

A) True (Theme 1 page 8) (100% Sure)

B) False

Q12. Vu-Topper RM (1 marks)

Customer perceived value depends on the product's percieved performance relative to a buyer's expectations.

A) True (Confirm) (100% Sure)

B) False

Q13. Vu-Topper RM (1 marks)

1. True
2. False (Confirm) (Correct Marketing) (100% Sure)

Correct answer: False (Confirm) (Correct Marketing) (100% Sure)

Q14. Vu-Topper RM (1 marks)

Delivering superior customer value and satisfaction are the two keys to building lasting customer relationships.

A) True (Theme 1 page 7) (100% Sure)

B) False

Q15. Vu-Topper RM (1 marks)

When sellers focus on existing needs and lose sight of underlying customer wants, they suffer marketing myopia. A) True

B) False (Confirm) (100% Sure)

Q16. Vu-Topper RM (1 marks)

The selling concept holds that consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort.

A) True (Theme 1 page 5) (100% Sure)

B) False

Q17. Vu-Topper RM (1 marks)

Smart marketers look beyond the attributes of the products and services they sell. They create brand experience for consumers.

A) True (Confirm) (100% Sure)

B) False

Q18. Vu-Topper RM (1 marks)

Customer Relationship Management (CRM) is nothing more than a customer data management activity.

A) True (Confirm) (100% Sure)

D) False

Q19. Vu-Topper RM (1 marks)

You have decided upon a method of collecting research data with flexible interviewing, whereby trained interviewers can explain difficult questions and explore issues as the situation requires. Audio-visual aids can also be used. We refer to this as focus group interviewing.

Answer: (False) (page 108)

Q20. Vu-Topper RM (1 marks)

Parley Trade Shows wants to use the latest technology in marketing

Answer: (True) (page 109)

Q21. Vu-Topper RM (1 marks)

Ideally, a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviors of the larger population.

Answer: (True) (page 110)

Q22. Vu-Topper RM (1 marks)

You want to calculate confidence limits for sampling error. It would be best to use nonprobability samples.