MGT301 File 1

Which of the following is an example of ancillary service?

Warranty

Promotion Labeling Packaging

Critical path analysis is useful at which stage of the product development Process?

Concept development Beta testing

Which of the following BEST describes the consumer’s preference for products that are widely available to them?

Production concept

Marketing concept Selling concept Product concept

Buying and selling of mass consumer goods and services comes under which of the following markets?

Business markets Global markets

Consumer markets

Government markets

time?

A company designs the product with little or no input from customers, the company is practicing which of the following concept?

Product concept (Emaan)

Marketing concept Selling concept Production concept

A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?

Which of the following firms’ emphasis on product’s benefits to the customers rather than on product attributes?

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Product oriented

Market oriented

Sales oriented Production oriented

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

Customer complaints database Exit interviews Web and telephone information hotlines

The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:

Industrial products

Specialty products

Unsought products Shopping products

Additional cost is associated with which of the following strategy?

Differentiation involves creating a product that is perceived as unique. The unique features or benefits should provide superior value for the customer if this strategy is to be successful. Because customers see the product as unrivaled and unequaled, the price elasticity of demand tends to be reduced and customers tend to be more brands loyal. This can provide considerable insulation from competition. However there are usually additional costs associated with the differentiating product features and this could require a premium pricing strategy.

Financial summary of a marketing plan includes all EXCEPT:

Pro-forma income statement

Month-by-month agenda

Breakeven analysis Assumptions

Which of the following is NOT a part of consumer adoption process?

Trail Evaluation Interest

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Shifts in unemployment Shifts in the economy

Shifts in consumer tastes and preferences

Foreign imports

Core competency guides a firm recombining its abilities in response to demands from the:

Retailer Wholesaler

Environment

Supplier

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

Mid-term planning Short-term planning Annual market planning

Strategic market planning

Insurance service would BEST be described as which kind of a product?

Unsought

Specialty Durable

When any customer does not fully like the product or talks in favor of the product, it is known as:

Bad – mouth

Word of mouth Bad impression Unfavorable products Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

Marketing mix

Promotion mix Offering mix Product mix

Which of the following is usually the target of a market challenger?

Market nicher

Market segment

Which of the following is also called an Export market?

Consumer market Business market

Global market

Government market