MGT301 Quiz 3 by HB

Q1. You have just extracted sales and cost data used by the accounting department for preparing financial statements. Most likely, this information should be complete and in useable form to build an internal marketing database.

1. True
2. False

Q2. Competitors are NOT part of the marketing

1. False
2. True

Q3. The response rate of data collection through email is excellent.

1. False
2. True

Q4. When you collect information from your company’s accounting and sales records stored in the computer, you are developing an internal database.

1. False
2. True

Q5. Good sources of marketing intelligence information include competitors’ annual reports, business publications, trade show exhibits, press releases, advertisements, and Web pages.

1. False
2. True

Q6. Descriptive research could be used to better describe the attitudes and demographics of customers.

1. False
2. True

Q7. Secondary data provide good starting points and often help to define problems and research objectives, though most companies must also collect primary data.

1. True
2. False

Q8. Today, marketing managers are viewing research information not only as an input for making internal decisions but also as an input for external partners.

1. True
2. False

Q9. An MIS (Marketing Information System) caters to the needs of HR and admin decisions.

1. True
2. False

10. It is important to note that data becomes old quickly, and keeping the database current requires a major effort.

a. True

b. False

11. The research and development department just released a report and commented that “Defining the problem and research objectives is often the hardest step in the research process.”

a. False

b. True

12. After carefully questioning your major suppliers and resellers, you ascertain they do not form important sources of intelligence information for marketing decision making.

a. True

b. False

13. Your firm faces determined marketing intelligence efforts by competitors. You take the typical response by “letting it ride.”

a. True

b. False

14. Descriptive research could be used to better describe the attitudes and demographics of customers.

a. True

b. False

15. Your manager asked you to go through three of your competitors’ garbage bins to gather marketing intelligence from their discarded paperwork. One of them caught you in the act and has summoned you to court. The judge will most likely rule this to be an illegal activity and fine you and your company.

a. True

b. False

16. Experimental research is all about gathering data by asking questions to people about their knowledge, attitudes, and buying behavior.

a. True

b. False

17. An MIS (Marketing Information System) caters to the needs of HR and admin decisions.