MGT301 Theme-wise MCQs

MGT301 · Theme #7: [Theme wise mcq’s] · 1. Direct Fact-based MCQs

Q1. Which concept focuses on fulfilling customer needs profitably while keeping society’s long-term welfare in mind?

1. Selling Concept
2. Product Concept
3. Societal Marketing Concept ✅
4. Marketing Myopia

Q2. According to Philip Kotler, what is the definition of marketing?

1. Meeting the needs profitably ✅
2. Selling products aggressively
3. Producing more to lower costs
4. Creating brand awareness only

Q3. Which demand situation occurs when customers have a negative perception about a product?

1. No Demand
2. Negative Demand ✅
3. Latent Demand
4. Overfull Demand

2. Conceptual Understanding MCQs

Q4. A company producing frozen food faces customers who believe frozen food is unhealthy. Which marketing strategy should be used?

1. Demarketing
2. Conversion Marketing ✅
3. Synchro-Marketing
4. Re-marketing

Q5. What is the key difference between Wants and Demands in marketing?

1. Wants are shaped by culture; demands are wants backed by buying power ✅
2. Wants are universal; demands are local
3. Wants are optional; demands are compulsory
4. Wants are temporary; demands are permanent

3. Scenario-based MCQs

Q6. A local electricity company charges high prices to reduce usage because demand is greater than supply. This is an example of:

1. Creative Marketing
2. Counter Marketing
3. Demarketing ✅
4. Latent Demand

Q7. A company launches an insurance policy that initially has little interest from customers, but later demand grows after highlighting its benefits. This is an example of:

1. Declining Demand
2. Latent Demand ✅
3. Negative Demand
4. Overfull Demand

– Theme #8: Marketing Environment

1. Direct Fact-based MCQs

Q1. Which type of marketing environment consists of the company, suppliers, intermediaries, competitors, customers, and publics?

1. Macroenvironment
2. Microenvironment ✅
3. Internal Environment
4. Cultural Environment